Festool vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Festool among compound miter saw brands in New Zealand. Makita had about 8,100 branded searches, while Festool had 3,050. Makita made up 30.1% of all compound miter saw brand searches we track, and Festool accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about compound miter saw brands, Makita appeared in all five answers and Festool in two. Makita was mentioned before Festool in three out of four answers.
Who do people search for more?
Makita, about 3 searches for every 1 for Festool
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Festool in 3 of 4 answers
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Top compound miter saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Festool was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Festool in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about compound miter saw brands
5 answers
Asked ChatGPT
“Which compound miter saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compound miter saw brands in New Zealand?”
Asked ChatGPT
“What's the best compound miter saw brand in New Zealand for home projects?”
Searched Google, AI Overview
“best compound miter saw”
Searched Google, AI Overview
“miter saw brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Festool or Makita more popular in search?
This chart shows how often people search Google for Festool and Makita by name. Each line represents a brand's share of searches for all six compound miter saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Bosch | Milwaukee |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 28.8% | 30% | 10.3% | 0.05% | 0.05% |
| Nov 2025 | 24.5% | 32% | 36.1% | 7.3% | 0.04% | 0% |
| Dec 2025 | 27.4% | 25.2% | 40.6% | 6.8% | 0.04% | 0% |
| Jan 2026 | 29.9% | 27.5% | 34.9% | 7.6% | 0% | 0.05% |
| Feb 2026 | 30.5% | 30.6% | 29.5% | 9.4% | 0% | 0.05% |
| Mar 2026 | 28.3% | 29.1% | 32.5% | 10% | 0.04% | 0.04% |
| Apr 2026 | 31% | 30.5% | 29.9% | 8.5% | 0.05% | 0.05% |
| May 2026 | 30.7% | 33.6% | 25.1% | 10.5% | 0.05% | 0.05% |
| Jun 2026 | 28.4% | 36.4% | 24.4% | 10.8% | 0.04% | 0.04% |
| Jul 2026 | 30% | 34.2% | 24.4% | 11.3% | 0.05% | 0.05% |
| Aug 2026 | 28.1% | 33.6% | 28.4% | 9.8% | 0.04% | 0.04% |
| Sep 2026 | 30.1% | 29.3% | 29.2% | 11.3% | 0.04% | 0% |
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among compound miter saw brands in New Zealand moved from 10.3% to 11.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Makita’s share of searches among compound miter saw brands in New Zealand moved from 30.8% to 30.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand compound miter saw brands in September 2026?
2 changes
In September 2026, Makita overtook DeWalt and Ryobi to become the leader among compound miter saw brands in New Zealand, with 30.1% of the searches.
In September 2026, Festool gained share of searches among compound miter saw brands in New Zealand, from 9.8% to 11.3%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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