Brandwave

DeWalt vs Tajima:Which is more popular?

In September 2026, DeWalt had more branded searches than Tajima among caulking gun brands in New Zealand. DeWalt had about 4,990 branded searches, while Tajima had 140. DeWalt made up 29% of all caulking gun brand searches we track, and Tajima accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about caulking gun brands, Tajima appeared in three of the five answers and DeWalt in one. Tajima was mentioned before DeWalt in every answer.

Among caulking gun brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 36 searches for every 1 for Tajima

DeWalt 5K searchesTajima 140 searches

Who does AI mention more?

Tajima, mentioned in 3 of 5 answers, DeWalt in 1

Tajima in 3 of 5DeWalt in 1 of 5

Who does AI recommend more?

Tajima, named ahead of DeWalt in every answer

Tajima first in 3DeWalt never first

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Top caulking gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tajima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tajima was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sika1st
  2. Tajima2nd
  3. Makita3rd
  4. Milwaukee4th
  5. DeWalt–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caulking gun brands

5 answers

  • Asked ChatGPT

    “Which caulking gun brand should I buy in New Zealand?”

    1. 1Sika
    2. 2Tajima

  • Asked ChatGPT

    “What are the best caulking gun brands in New Zealand?”

    1. 1Sika
    2. 2Tajima
    3. 3Makita
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best caulking gun brand in New Zealand for home repairs?”

    1. 1Sika
    2. 2Tajima

  • Searched Google, AI Overview

    “best caulking gun”

    1. 1DeWalt

  • Searched Google, AI Overview

    “heavy duty caulking gun”

    1. 1Sika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DeWalt or Tajima more popular in search?

This chart shows how often people search Google for DeWalt and Tajima by name. Each line represents a brand's share of searches for all six caulking gun brands we track, month by month, from searches in New Zealand.

DeWalt and Tajima among caulking gun brands in New Zealand, by month

Share of searches by month for DeWalt, Tajima. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeTajimaBoschSika
Oct 202553.9%29.7%15.6%0.64%0.07%0.07%
Nov 202547.1%37.2%15.2%0.43%0.06%0.06%
Dec 202553.7%30.5%15%0.64%0.07%0.07%
Jan 202655.3%31%13.1%0.52%0.07%0.07%
Feb 202653.2%30.7%15.3%0.64%0.07%0.07%
Mar 202652.1%31.2%15.7%0.77%0.07%0.07%
Apr 202653.8%30.1%15.2%0.79%0.07%0.07%
May 202651.4%29.2%18.3%0.95%0.07%0.07%
Jun 202648%33.4%17.6%0.88%0.06%0.06%
Jul 202651.3%29.6%17.8%1.2%0.07%0.07%
Aug 202646%30.2%22.7%1%0.06%0.06%
Sep 202652.9%29%17.2%0.81%0.06%0.06%

How has the DeWalt and Tajima comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Tajima in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among caulking gun brands in New Zealand moved from 29.7% to 29%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Tajima’s share of searches among caulking gun brands in New Zealand moved from 0.64% to 0.81%, and its estimated monthly branded searches moved from 90 to 140.

How did search popularity change for New Zealand caulking gun brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among caulking gun brands in New Zealand, from 30.2% to 29%.

  2. Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Tajima

1 branded search term

  • tajima

How the Brand Demand Index is measured

Other head-to-heads among caulking gun brands

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