Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, DeWalt had more branded searches than Milwaukee among caulking gun brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 29% of all caulking gun brand searches we track, and Milwaukee accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about caulking gun brands, DeWalt and Milwaukee each appeared in one of the five answers.

Among caulking gun brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 69% more searches than Milwaukee

DeWalt 5K searchesMilwaukee 3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

DeWalt in 1 of 5Milwaukee in 1 of 5

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Top caulking gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Milwaukee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sika1st
  2. Tajima2nd
  3. Makita3rd
  4. Milwaukee4th
  5. DeWalt–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caulking gun brands

5 answers

  • Asked ChatGPT

    “Which caulking gun brand should I buy in New Zealand?”

    1. 1Sika
    2. 2Tajima

  • Asked ChatGPT

    “What are the best caulking gun brands in New Zealand?”

    1. 1Sika
    2. 2Tajima
    3. 3Makita
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best caulking gun brand in New Zealand for home repairs?”

    1. 1Sika
    2. 2Tajima

  • Searched Google, AI Overview

    “best caulking gun”

    1. 1DeWalt

  • Searched Google, AI Overview

    “heavy duty caulking gun”

    1. 1Sika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six caulking gun brands we track, month by month, from searches in New Zealand.

DeWalt and Milwaukee among caulking gun brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeTajimaBoschSika
Oct 202553.9%29.7%15.6%0.64%0.07%0.07%
Nov 202547.1%37.2%15.2%0.43%0.06%0.06%
Dec 202553.7%30.5%15%0.64%0.07%0.07%
Jan 202655.3%31%13.1%0.52%0.07%0.07%
Feb 202653.2%30.7%15.3%0.64%0.07%0.07%
Mar 202652.1%31.2%15.7%0.77%0.07%0.07%
Apr 202653.8%30.1%15.2%0.79%0.07%0.07%
May 202651.4%29.2%18.3%0.95%0.07%0.07%
Jun 202648%33.4%17.6%0.88%0.06%0.06%
Jul 202651.3%29.6%17.8%1.2%0.07%0.07%
Aug 202646%30.2%22.7%1%0.06%0.06%
Sep 202652.9%29%17.2%0.81%0.06%0.06%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among caulking gun brands in New Zealand moved from 29.7% to 29%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among caulking gun brands in New Zealand moved from 15.6% to 17.2%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand caulking gun brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among caulking gun brands in New Zealand, from 22.7% to 17.2%.

  2. In September 2026, DeWalt lost share of searches among caulking gun brands in New Zealand, from 30.2% to 29%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among caulking gun brands

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