Brandwave

How popular isSika?

In September 2026, people searched for Sika by name about 2,030 times in New Zealand, a 26.9% increase from the previous year. These searches made up 0.06% of all New Zealand caulking gun brand searches, placing Sika sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about caulking gun brands, Sika appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Sika is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 52.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 29%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 17.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. TajimaShare of searches 0.81%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SikaShare of searches 0.06%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top caulking gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sika was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sika is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sika1st
  2. Tajima2nd
  3. Makita3rd
  4. Milwaukee4th
  5. DeWalt–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caulking gun brands

5 answers

  • Asked ChatGPT

    “Which caulking gun brand should I buy in New Zealand?”

    1. 1Sika
    2. 2Tajima

  • Asked ChatGPT

    “What are the best caulking gun brands in New Zealand?”

    1. 1Sika
    2. 2Tajima
    3. 3Makita
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best caulking gun brand in New Zealand for home repairs?”

    1. 1Sika
    2. 2Tajima

  • Searched Google, AI Overview

    “best caulking gun”

    1. 1DeWalt

  • Searched Google, AI Overview

    “heavy duty caulking gun”

    1. 1Sika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which caulking gun brands compete with Sika?

Sika against caulking gun brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Sika. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeTajimaBoschSika
Oct 202553.9%29.7%15.6%0.64%0.07%0.07%
Nov 202547.1%37.2%15.2%0.43%0.06%0.06%
Dec 202553.7%30.5%15%0.64%0.07%0.07%
Jan 202655.3%31%13.1%0.52%0.07%0.07%
Feb 202653.2%30.7%15.3%0.64%0.07%0.07%
Mar 202652.1%31.2%15.7%0.77%0.07%0.07%
Apr 202653.8%30.1%15.2%0.79%0.07%0.07%
May 202651.4%29.2%18.3%0.95%0.07%0.07%
Jun 202648%33.4%17.6%0.88%0.06%0.06%
Jul 202651.3%29.6%17.8%1.2%0.07%0.07%
Aug 202646%30.2%22.7%1%0.06%0.06%
Sep 202652.9%29%17.2%0.81%0.06%0.06%

  1. 1.Makita

    52.9%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.9 points.

  2. 2.DeWalt

    29%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Milwaukee

    17.2%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.5 points.

  4. 4.Tajima

    0.81%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

  5. 5.Bosch

    0.06%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sika

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sika and its closest rivals

Every comparison with Sika

5 comparisons

How has branded search demand for Sika changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sika in New Zealand rose from 1.6K to 2K.
  • Across the 12 months ending September 2026, Sika’s share of searches among caulking gun brands in New Zealand held steady, from 0.07% to 0.06%.

How did search popularity change for New Zealand caulking gun brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among caulking gun brands in New Zealand, from 46% to 52.9%.

  2. In September 2026, Milwaukee lost share of searches among caulking gun brands in New Zealand, from 22.7% to 17.2%.

  3. In September 2026, DeWalt lost share of searches among caulking gun brands in New Zealand, from 30.2% to 29%.

  4. Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are Sika’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Sika’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sika 212 nz
  • sika auckland
  • sika christchurch
  • sika nz
  • sika nz christchurch
  • sika nz ltd
  • sika sealants nz
  • sikaflex 11fc nz
  • sikaflex 221 nz
  • sikaflex 227 nz
  • sikaflex 252 nz
  • sikaflex 291 nz
  • sikaflex 512 nz
  • sikaflex 522 nz
  • sikaflex at facade nz

Do you work for Sika? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sika compete?

Sika is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Caulking gun brands6th of 60.06%Shown above
Adhesive and sealant brands10th of 100.15%Show ranking
Construction chemical brands1st of 744.9%Show ranking
Waterproofing brands6th of 60.41%Show ranking
Creator with pink hair and a pink jacket

Is Sika your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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