Adhesive and sealant brands in New Zealand:Which are most popular?
In September 2026, Loctite was the most searched adhesive and sealant brand in New Zealand, accounting for 19.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Liquid Nails and Selleys showed up in every answer. Selleys was recommended most often, coming first in two out of five responses.
LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- AralditeShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Liquid Nails and Selleys appeared every time. Selleys was recommended most often, coming first in two out of five answers. Sika was second, and Gorilla Glue was third. Holdfast, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Selleys1st
Sika2nd- Gorilla Glue3rd
Bostik4th- Liquid Nails5th
- Loctite6th
- Araldite7th
Holdfast–- Parfix–
- Tarzan's Grip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which adhesive and sealant brands do people search for most?
This chart shows how often people search Google for each adhesive and sealant brand by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.
Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Gorilla Glue | Liquid Nails | Selleys | Araldite | Bostik | Holdfast | Parfix | Tarzan's Grip | Sika |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 16.3% | 17.7% | 18.9% | 15.6% | 6.3% | 3.4% | 0.16% | 0.33% | 0.16% |
| Nov 2025 | 17.8% | 17.8% | 18.1% | 19% | 16% | 6.9% | 3.7% | 0.18% | 0.18% | 0.18% |
| Dec 2025 | 18.4% | 16.2% | 16.6% | 19.7% | 17.9% | 5.9% | 4.8% | 0.18% | 0.18% | 0.18% |
| Jan 2026 | 17.1% | 14.9% | 19.2% | 20.2% | 17.3% | 5.4% | 5.4% | 0.17% | 0.17% | 0.17% |
| Feb 2026 | 18.1% | 15.7% | 18.1% | 18.2% | 16.5% | 7% | 5.7% | 0.18% | 0.36% | 0.18% |
| Mar 2026 | 16.7% | 16.7% | 17.2% | 18.9% | 17% | 6.5% | 6.5% | 0.17% | 0.17% | 0.17% |
| Apr 2026 | 17.4% | 15.3% | 18.3% | 21.4% | 15.7% | 5.6% | 5.7% | 0.17% | 0.17% | 0.17% |
| May 2026 | 17.2% | 15.2% | 17.8% | 20.2% | 17.1% | 8.3% | 3.8% | 0.17% | 0.17% | 0.17% |
| Jun 2026 | 16.6% | 14.6% | 20.9% | 19% | 16.1% | 7.9% | 4.3% | 0.17% | 0.33% | 0.17% |
| Jul 2026 | 16.3% | 16.3% | 19.9% | 18.3% | 15.5% | 7.8% | 5.2% | 0.16% | 0.33% | 0.16% |
| Aug 2026 | 20.2% | 15.4% | 18.5% | 18.8% | 14.8% | 7.4% | 4.2% | 0.15% | 0.31% | 0.15% |
| Sep 2026 | 19.4% | 19.3% | 18.5% | 18.5% | 14.5% | 5.8% | 3.3% | 0.3% | 0.3% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.4% | 1.3K | 0% | -0.8 points | |
| 2, moved from 4th to 2nd | 19.3% | 1.3K | +30% | +3.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 18.5% | 1.3K | +4.2% | 0 points | |
| 4, moved from 2nd to 4th | 18.5% | 1.3K | +2.5% | -0.3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 14.5% | 980 | +2.1% | -0.3 points | |
| 6, held 6th | 5.8% | 390 | -18.8% | -1.6 points | |
| 7, held 7th | 3.3% | 220 | -18.5% | -0.9 points | |
| 8, moved from 9th to 8th | 0.3% | 20 | +100% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.3% | 20 | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.15% | 10 | 0% | 0 points |
1.
Loctite19.4%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.
19.3%
Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.
18.5%
Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.
4.
Selleys18.5%
Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.
5.Araldite
14.5%
Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.
6.
Bostik5.8%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.
7.
Holdfast3.3%
Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.
8.Parfix
0.3%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.3%
Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Sika0.15%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among adhesive and sealant brands in New Zealand?
10 brands
Loctite and Gorilla Glue share the highest share of searches among adhesive and sealant brands in New Zealand, at 19.4% and 19.3% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Loctite | 21.1% → 19.4% | 21.1%Oct 2025 | 16.3%Jul 2026 | 1st |
| Gorilla Glue | 16.3% → 19.3% | 19.3%Sep 2026 | 14.6%Jun 2026 | 4th → 2nd |
| Liquid Nails | 17.7% → 18.5% | 20.9%Jun 2026 | 16.6%Dec 2025 | 3rd |
| Selleys | 18.9% → 18.5% | 21.4%Apr 2026 | 18.2%Feb 2026 | 2nd → 4th |
| Araldite | 15.6% → 14.5% | 17.9%Dec 2025 | 14.5%Sep 2026 | 5th |
| Bostik | 6.3% → 5.8% | 8.3%May 2026 | 5.4%Jan 2026 | 6th |
| Holdfast | 3.4% → 3.3% | 6.5%Mar 2026 | 3.3%Sep 2026 | 7th |
| Parfix | 0.16% → 0.3% | 0.3%Sep 2026 | 0.15%Aug 2026 | 9th → 8th |
| Tarzan's Grip | 0.33% → 0.3% | 0.36%Feb 2026 | 0.17%Mar 2026 | 8th → 9th |
| Sika | 0.16% → 0.15% | 0.18%Dec 2025 | 0.15%Sep 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand decreased from 21.1% to 19.4%.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand increased from 16.3% to 19.3%.
- Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand increased from 17.7% to 18.5%.
- Across the 12 months ending September 2026, Araldite’s share of searches among adhesive and sealant brands in New Zealand decreased from 15.6% to 14.5%.
- Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand decreased from 6.3% to 5.8%.
- Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand peaked at 21.1% in October 2025 and was lowest at 16.3% in July 2026.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 14.6% in June 2026.
- Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand peaked at 20.9% in June 2026 and was lowest at 16.6% in December 2025.
- Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand peaked at 21.4% in April 2026 and was lowest at 18.2% in February 2026.
- Across the 12 months ending September 2026, Araldite’s share of searches among adhesive and sealant brands in New Zealand peaked at 17.9% in December 2025 and was lowest at 14.5% in September 2026.
- Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand peaked at 8.3% in May 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Gorilla Glue rose from 4th to 2nd among adhesive and sealant brands in New Zealand.
- Across the 12 months ending September 2026, Selleys fell from 2nd to 4th among adhesive and sealant brands in New Zealand.
- Across the 12 months ending September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.
- Across the 12 months ending September 2026, Tarzan's Grip fell from 8th to 9th among adhesive and sealant brands in New Zealand.
- Across the 12 months ending September 2026, Holdfast and Sika held steady: their share of searches among adhesive and sealant brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand adhesive and sealant brands in September 2026?
8 changes
In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.
In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.
Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.
In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.
In September 2026, Tarzan's Grip fell from 8th to 9th among adhesive and sealant brands in New Zealand.
Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.
Compare popularity between leading brands
- Loctite vs Gorilla Glue: compare popularity
- Loctite vs Liquid Nails: compare popularity
- Loctite vs Selleys: compare popularity
- Loctite vs Araldite: compare popularity
- Gorilla Glue vs Liquid Nails: compare popularity
- Gorilla Glue vs Selleys: compare popularity
- Gorilla Glue vs Araldite: compare popularity
- Liquid Nails vs Selleys: compare popularity
- Liquid Nails vs Araldite: compare popularity
- Selleys vs Araldite: compare popularity
- Compare any of these brands
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