Araldite vs Selleys:Which is more popular?

Name: Araldite vs Selleys: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Selleys had more branded searches than Araldite among adhesive and sealant brands in New Zealand. Selleys had about 1,250 branded searches, while Araldite had 980. Selleys made up 18.5% of all adhesive and sealant brand searches we track, and Araldite accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Selleys appeared in all five answers and Araldite in two. Selleys was mentioned before Araldite in every answer.

Among adhesive and sealant brands in New Zealand in September 2026

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Araldite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Selleys was listed before Araldite in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Liquid Nails	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Selleys	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Gorilla Glue	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Bostik	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sika	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Araldite	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Loctite	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Holdfast	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Parfix	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tarzan's Grip	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
1. 1Selleys
2. 2Sika
3. 3Bostik
4. 4Liquid Nails
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
1. 1Sika
2. 2Selleys
3. 3Bostik
4. 4Gorilla Glue
5. 5Liquid Nails
6. 6Araldite
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
1. 1Selleys
2. 2Sika
3. 3Bostik
4. 4Gorilla Glue
5. 5Liquid Nails
6. 6Araldite
Searched Google, AI Overview
“best glue brand”
1. 1Loctite
2. 2Gorilla Glue
3. 3Selleys
4. 4Liquid Nails
Searched Google, AI Overview
“construction adhesive nz”
1. 1Liquid Nails
2. 2Selleys
3. 3Gorilla Glue
4. 4Bostik
5. 5Sika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Araldite or Selleys more popular in search?

This chart shows how often people search Google for Araldite and Selleys by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Araldite and Selleys among adhesive and sealant brands in New Zealand, by month

Month	Loctite	Gorilla Glue	Liquid Nails	Selleys	Araldite	Bostik	Holdfast	Parfix	Tarzan's Grip	Sika
Oct 2025	21.1%	16.3%	17.7%	18.9%	15.6%	6.3%	3.4%	0.16%	0.33%	0.16%
Nov 2025	17.8%	17.8%	18.1%	19%	16%	6.9%	3.7%	0.18%	0.18%	0.18%
Dec 2025	18.4%	16.2%	16.6%	19.7%	17.9%	5.9%	4.8%	0.18%	0.18%	0.18%
Jan 2026	17.1%	14.9%	19.2%	20.2%	17.3%	5.4%	5.4%	0.17%	0.17%	0.17%
Feb 2026	18.1%	15.7%	18.1%	18.2%	16.5%	7%	5.7%	0.18%	0.36%	0.18%
Mar 2026	16.7%	16.7%	17.2%	18.9%	17%	6.5%	6.5%	0.17%	0.17%	0.17%
Apr 2026	17.4%	15.3%	18.3%	21.4%	15.7%	5.6%	5.7%	0.17%	0.17%	0.17%
May 2026	17.2%	15.2%	17.8%	20.2%	17.1%	8.3%	3.8%	0.17%	0.17%	0.17%
Jun 2026	16.6%	14.6%	20.9%	19%	16.1%	7.9%	4.3%	0.17%	0.33%	0.17%
Jul 2026	16.3%	16.3%	19.9%	18.3%	15.5%	7.8%	5.2%	0.16%	0.33%	0.16%
Aug 2026	20.2%	15.4%	18.5%	18.8%	14.8%	7.4%	4.2%	0.15%	0.31%	0.15%
Sep 2026	19.4%	19.3%	18.5%	18.5%	14.5%	5.8%	3.3%	0.3%	0.3%	0.15%

How has the Araldite and Selleys comparison changed over the last 12 months?

3 findings

Selleys was ahead of Araldite in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Araldite’s share of searches among adhesive and sealant brands in New Zealand moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 960 to 980.
Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand moved from 18.9% to 18.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes

In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

How are branded searches counted?

110 search terms

Brandwave collects information about searches that people make online using Araldite’s and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.