Brandwave

How popular isLiquid Nails?

In September 2026, people searched for Liquid Nails by name about 1,250 times in New Zealand, a 14.7% increase from the previous year. These searches made up 18.5% of all New Zealand adhesive and sealant brand searches, placing Liquid Nails third out of ten brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, Liquid Nails appeared in all answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Liquid Nails is the third most searched of 10 competitors and the fifth most recommended in AI answers.

  1. LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AralditeShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Liquid Nails is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which adhesive and sealant brands compete with Liquid Nails?

Liquid Nails against adhesive and sealant brands in New Zealand, by month

Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

  1. 1.Loctite

    19.4%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Gorilla Glue

    19.3%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.

  3. 3.Liquid Nails

    18.5%

    Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.

  4. 4.Selleys

    18.5%

    Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.

  5. 5.Araldite

    14.5%

    Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.

  6. 6.Bostik

    5.8%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  7. 7.Holdfast

    3.3%

    Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  8. 8.Parfix

    0.3%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Tarzan's Grip

    0.3%

    Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sika

    0.15%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Liquid Nails and its closest rivals

Every comparison with Liquid Nails

6 comparisons

How has branded search demand for Liquid Nails changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Liquid Nails in New Zealand rose from 1.1K to 1.3K.
  • Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand increased from 17.7% to 18.5%.
  • Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand peaked at 20.9% in June 2026 and was lowest at 16.6% in December 2025.

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

6 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.

  3. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

  4. In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.

  5. Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

  6. In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.

How are Liquid Nails’ branded searches counted?

37 search terms

Brandwave collects information about searches that people make online using Liquid Nails’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buy liquid nails
  • cleaning liquid nails
  • construction liquid nails
  • drywall liquid nails
  • extreme liquid nails
  • glue liquid nails
  • gorilla liquid nails
  • instant liquid nails
  • liquid nails
  • liquid nails acrylic
  • liquid nails aluminum
  • liquid nails construction
  • liquid nails extreme
  • liquid nails flooring
  • liquid nails foamboard
  • liquid nails for
  • liquid nails frp
  • liquid nails fuzeit
  • liquid nails interior
  • liquid nails landscape
  • liquid nails max
  • liquid nails poly
  • liquid nails projects
  • liquid nails pvc
  • liquid nails roof
  • liquid nails sausage
  • liquid nails solvent
  • liquid nails spray
  • liquid nails subfloor
  • liquid nails tape
  • liquid nails tub
  • liquid nails types
  • liquid nails voc
  • liquid-nails
  • poly liquid nails
  • sand liquid nails
  • selleys liquid nails

Do you work for Liquid Nails? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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