Brandwave

How popular isSelleys?

In September 2026, people searched for Selleys by name about 1,260 times in New Zealand, a 7.7% increase from the previous year. These searches made up 18.5% of all New Zealand adhesive and sealant brand searches, placing Selleys fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, Selleys appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Selleys is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AralditeShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Selleys is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which adhesive and sealant brands compete with Selleys?

Selleys against adhesive and sealant brands in New Zealand, by month

Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

  1. 1.Loctite

    19.4%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Gorilla Glue

    19.3%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.

  3. 3.Liquid Nails

    18.5%

    Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.

  4. 4.Selleys

    18.5%

    Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.

  5. 5.Araldite

    14.5%

    Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.

  6. 6.Bostik

    5.8%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  7. 7.Holdfast

    3.3%

    Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  8. 8.Parfix

    0.3%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Tarzan's Grip

    0.3%

    Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sika

    0.15%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Selleys and its closest rivals

Every comparison with Selleys

6 comparisons

How has branded search demand for Selleys changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Selleys in New Zealand rose from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand peaked at 21.4% in April 2026 and was lowest at 18.2% in February 2026.
  • Across the 12 months ending September 2026, Selleys fell from 2nd to 4th among adhesive and sealant brands in New Zealand.

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

6 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.

  3. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

  4. In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.

  5. Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

  6. In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.

How are Selleys’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Selleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys cleaner
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

Do you work for Selleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Selleys compete?

Selleys is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Household cleaning brands12th of 120.11%Show ranking
Adhesive and sealant brands4th of 1018.5%Shown above
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