Brandwave

Holdfast vs Selleys:Which is more popular?

In September 2026, Selleys had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Selleys had about 1,250 branded searches, while Holdfast had 220. Selleys made up 18.5% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Selleys appeared in all five answers and Holdfast in none.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Selleys, about 6 searches for every 1 for Holdfast

Selleys 1.3K searchesHoldfast 220 searches

Who does AI mention more?

Selleys, mentioned in every answer we collected

Selleys in 5 of 5Holdfast in 0 of 5

Who does AI recommend more?

Selleys, the only one of the two named

Selleys first in 5Holdfast never named

Follow Holdfast vs Selleys and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Holdfast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Holdfast or Selleys more popular in search?

This chart shows how often people search Google for Holdfast and Selleys by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Holdfast and Selleys among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Selleys, Holdfast. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Holdfast and Selleys comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Holdfast’s and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holdfast

2 branded search terms

  • holdfast
  • holdfast playstation

Selleys

25 branded search terms

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free