How popular isGorilla Glue?
In September 2026, people searched for Gorilla Glue by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 19.3% of all New Zealand adhesive and sealant brand searches, placing Gorilla Glue second out of ten brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, Gorilla Glue appeared in four of the five answers and was the third most recommended of the ten.
Gorilla Glue is the second most searched of 10 competitors and the third most recommended in AI answers.
LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- AralditeShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gorilla Glue is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Selleys1st
Sika2nd- Gorilla Glue3rd
Bostik4th- Liquid Nails5th
- Loctite6th
- Araldite7th
Holdfast–- Parfix–
- Tarzan's Grip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which adhesive and sealant brands compete with Gorilla Glue?
Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Gorilla Glue | Liquid Nails | Selleys | Araldite | Bostik | Holdfast | Parfix | Tarzan's Grip | Sika |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 16.3% | 17.7% | 18.9% | 15.6% | 6.3% | 3.4% | 0.16% | 0.33% | 0.16% |
| Nov 2025 | 17.8% | 17.8% | 18.1% | 19% | 16% | 6.9% | 3.7% | 0.18% | 0.18% | 0.18% |
| Dec 2025 | 18.4% | 16.2% | 16.6% | 19.7% | 17.9% | 5.9% | 4.8% | 0.18% | 0.18% | 0.18% |
| Jan 2026 | 17.1% | 14.9% | 19.2% | 20.2% | 17.3% | 5.4% | 5.4% | 0.17% | 0.17% | 0.17% |
| Feb 2026 | 18.1% | 15.7% | 18.1% | 18.2% | 16.5% | 7% | 5.7% | 0.18% | 0.36% | 0.18% |
| Mar 2026 | 16.7% | 16.7% | 17.2% | 18.9% | 17% | 6.5% | 6.5% | 0.17% | 0.17% | 0.17% |
| Apr 2026 | 17.4% | 15.3% | 18.3% | 21.4% | 15.7% | 5.6% | 5.7% | 0.17% | 0.17% | 0.17% |
| May 2026 | 17.2% | 15.2% | 17.8% | 20.2% | 17.1% | 8.3% | 3.8% | 0.17% | 0.17% | 0.17% |
| Jun 2026 | 16.6% | 14.6% | 20.9% | 19% | 16.1% | 7.9% | 4.3% | 0.17% | 0.33% | 0.17% |
| Jul 2026 | 16.3% | 16.3% | 19.9% | 18.3% | 15.5% | 7.8% | 5.2% | 0.16% | 0.33% | 0.16% |
| Aug 2026 | 20.2% | 15.4% | 18.5% | 18.8% | 14.8% | 7.4% | 4.2% | 0.15% | 0.31% | 0.15% |
| Sep 2026 | 19.4% | 19.3% | 18.5% | 18.5% | 14.5% | 5.8% | 3.3% | 0.3% | 0.3% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.4% | 1.3K | 0% | -0.8 points | |
| 2, moved from 4th to 2nd | 19.3% | 1.3K | +30% | +3.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 18.5% | 1.3K | +4.2% | 0 points | |
| 4, moved from 2nd to 4th | 18.5% | 1.3K | +2.5% | -0.3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 14.5% | 980 | +2.1% | -0.3 points | |
| 6, held 6th | 5.8% | 390 | -18.8% | -1.6 points | |
| 7, held 7th | 3.3% | 220 | -18.5% | -0.9 points | |
| 8, moved from 9th to 8th | 0.3% | 20 | +100% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.3% | 20 | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.15% | 10 | 0% | 0 points |
1.
Loctite19.4%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.
19.3%
Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.
18.5%
Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.
4.
Selleys18.5%
Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.
5.Araldite
14.5%
Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.
6.
Bostik5.8%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.
7.
Holdfast3.3%
Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.
8.Parfix
0.3%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.3%
Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Sika0.15%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Gorilla Glue and its closest rivals
Every comparison with Gorilla Glue
12 comparisons
How has branded search demand for Gorilla Glue changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Glue in New Zealand rose from 1K to 1.3K.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand increased from 16.3% to 19.3%.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 14.6% in June 2026.
- Across the 12 months ending September 2026, Gorilla Glue rose from 4th to 2nd among adhesive and sealant brands in New Zealand.
How did search popularity change for New Zealand adhesive and sealant brands in September 2026?
6 changes
In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.
In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.
Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.
In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.
How are Gorilla Glue’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gorilla Glue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gorilla glue
- gorilla-glue
Who owns Gorilla Glue?
Gorilla Glue is owned by The Gorilla Glue Company. Brandwave does not track any other brands owned by The Gorilla Glue Company.
Do you work for Gorilla Glue? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Gorilla Glue compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hot glue gun brands | 5th of 7 | 5% | Show ranking |
| Adhesive and sealant brands | 2nd of 10 | 19.3% | Shown above |
| Epoxy brands | 1st of 5 | 43% | Show ranking |
Is Gorilla Glue your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.