Brandwave

Gorilla Glue vs WEST SYSTEM:Which is more popular?

In September 2026, Gorilla Glue had more branded searches than WEST SYSTEM among epoxy brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while WEST SYSTEM had 190. Gorilla Glue made up 43% of all epoxy brand searches we track, and WEST SYSTEM accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about epoxy brands, WEST SYSTEM appeared in two of the five answers and Gorilla Glue in none.

Among epoxy brands in New Zealand in September 2026

Who do people search for more?

Gorilla Glue, about 7 searches for every 1 for WEST SYSTEM

Gorilla Glue 1.3K searchesWEST SYSTEM 190 searches

Who does AI mention more?

WEST SYSTEM, mentioned in 2 of 5 answers, Gorilla Glue in 0

WEST SYSTEM in 2 of 5Gorilla Glue in 0 of 5

Who does AI recommend more?

WEST SYSTEM, the only one of the two named

WEST SYSTEM first in 2Gorilla Glue never named

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Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEST SYSTEM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gorilla Glue did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Gorilla Glue or WEST SYSTEM more popular in search?

      This chart shows how often people search Google for Gorilla Glue and WEST SYSTEM by name. Each line represents a brand's share of searches for all five epoxy brands we track, month by month, from searches in New Zealand.

      Gorilla Glue and WEST SYSTEM among epoxy brands in New Zealand, by month

      Share of searches by month for Gorilla Glue, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      How has the Gorilla Glue and WEST SYSTEM comparison changed over the last 12 months?

      3 findings
      • Gorilla Glue was ahead of WEST SYSTEM in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand moved from 37.5% to 43%, and its estimated monthly branded searches moved from 1K to 1.3K.
      • Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand moved from 4.9% to 6.3%, and its estimated monthly branded searches moved from 130 to 190.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      2 changes

      1. In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.

      2. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Gorilla Glue’s and WEST SYSTEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Gorilla Glue

      1 branded search term

      • gorilla glue

      WEST SYSTEM

      2 branded search terms

      • west system
      • west system epoxy

      How the Brand Demand Index is measured

      Other head-to-heads among epoxy brands

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