Brandwave

How popular isLoctite?

In September 2026, people searched for Loctite by name about 1,310 times in New Zealand, about the same as the previous year. These searches made up 43% of all New Zealand epoxy brand searches, placing Loctite second out of five brands. When we asked both ChatGPT and Google AI Overviews about epoxy brands, Loctite appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Loctite is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Gorilla GlueShare of searches 43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LoctiteShare of searches 43%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. NorskiShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. WEST SYSTEMShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. AralditeShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Loctite website (opens in a new tab)

Follow Loctite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loctite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loctite is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which epoxy brands compete with Loctite?

      Loctite against epoxy brands in New Zealand, by month

      Share of searches by month for Gorilla Glue, Loctite, Norski, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      1. 1.Gorilla Glue

        43%

        Moved from 2nd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +7.1 points.

      2. 2.Loctite

        43%

        Moved from 1st to 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -3.7 points.

      3. 3.Norski

        7.3%

        Held 3rd. 220 estimated branded searches, -8.3% vs prior month. Share -1.3 points.

      4. 4.WEST SYSTEM

        6.3%

        Held 4th. 190 estimated branded searches, -20.8% vs prior month. Share -2.3 points.

      5. 5.Araldite

        0.33%

        Held 5th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

      Compare popularity between Loctite and its closest rivals

      Every comparison with Loctite

      8 comparisons

      How has branded search demand for Loctite changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Loctite in New Zealand held steady at 1.3K.
      • Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand decreased from 48.7% to 43%.
      • Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand peaked at 48.7% in October 2025 and was lowest at 41.5% in November 2025.
      • Across the 12 months ending September 2026, Loctite fell from 1st to 2nd among epoxy brands in New Zealand.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      4 changes

      1. In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.

      2. In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%.

      3. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      4. In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%.

      How are Loctite’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Loctite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • araldite loctite
      • loctite
      • loctite araldite
      • loctite liquid nails

      How the Brand Demand Index is measured

      Who owns Loctite?

      Loctite is owned by Henkel AG & Co. KGaA. Brandwave does not track any other brands owned by Henkel AG & Co. KGaA.

      Do you work for Loctite? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Loctite compete?

      Loctite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Adhesive and sealant brands1st of 1019.4%Show ranking
      Epoxy brands2nd of 543%Shown above
      Creator with pink hair and a pink jacket

      Is Loctite your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free