Brandwave

How popular isGorilla Glue?

In September 2026, people searched for Gorilla Glue by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 43% of all New Zealand epoxy brand searches, placing Gorilla Glue first out of five brands. When we asked both ChatGPT and Google AI Overviews about epoxy brands, Gorilla Glue did not appear in any of the answers.

Search and AI answers in September 2026

Gorilla Glue is the most searched of 5 competitors and not listed in any AI answer.

  1. Gorilla GlueShare of searches 43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LoctiteShare of searches 43%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. NorskiShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. WEST SYSTEMShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. AralditeShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Gorilla Glue website (opens in a new tab)

Follow Gorilla Glue and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Glue did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which epoxy brands compete with Gorilla Glue?

      Gorilla Glue against epoxy brands in New Zealand, by month

      Share of searches by month for Gorilla Glue, Loctite, Norski, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      1. 1.Gorilla Glue

        43%

        Moved from 2nd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +7.1 points.

      2. 2.Loctite

        43%

        Moved from 1st to 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -3.7 points.

      3. 3.Norski

        7.3%

        Held 3rd. 220 estimated branded searches, -8.3% vs prior month. Share -1.3 points.

      4. 4.WEST SYSTEM

        6.3%

        Held 4th. 190 estimated branded searches, -20.8% vs prior month. Share -2.3 points.

      5. 5.Araldite

        0.33%

        Held 5th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

      Compare popularity between Gorilla Glue and its closest rivals

      Every comparison with Gorilla Glue

      12 comparisons

      How has branded search demand for Gorilla Glue changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Glue in New Zealand rose from 1K to 1.3K.
      • Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand increased from 37.5% to 43%.
      • Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand peaked at 43% in September 2026 and was lowest at 36% in August 2026.
      • Across the 12 months ending September 2026, Gorilla Glue rose from 2nd to 1st among epoxy brands in New Zealand.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      4 changes

      1. In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.

      2. In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%.

      3. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      4. In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%.

      How are Gorilla Glue’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Gorilla Glue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • gorilla glue
      • gorilla-glue

      How the Brand Demand Index is measured

      Who owns Gorilla Glue?

      Gorilla Glue is owned by The Gorilla Glue Company. Brandwave does not track any other brands owned by The Gorilla Glue Company.

      Do you work for Gorilla Glue? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Gorilla Glue compete?

      Gorilla Glue is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Hot glue gun brands5th of 75%Show ranking
      Adhesive and sealant brands2nd of 1019.3%Show ranking
      Epoxy brands1st of 543%Shown above
      Creator with pink hair and a pink jacket

      Is Gorilla Glue your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free