Brandwave

Gorilla Glue vs Loctite:Which is more popular?

In September 2026, Gorilla Glue and Loctite were level in searches among adhesive and sealant brands in New Zealand, with an estimated 1.3K branded searches each, at 19.3% and 19.4% of the total. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Gorilla Glue appeared in four of the five answers and Loctite in one. Gorilla Glue was mentioned before Loctite in three out of four answers that named either.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Loctite and Gorilla Glue are searched for about as often as each other.

Loctite 1.3K searchesGorilla Glue 1.3K searches

Who does AI mention more?

Gorilla Glue, mentioned in 4 of 5 answers, Loctite in 1

Gorilla Glue in 4 of 5Loctite in 1 of 5

Who does AI recommend more?

Gorilla Glue, named ahead of Loctite in 3 of 4 answers

Gorilla Glue first in 3Loctite first in 1

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Loctite was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gorilla Glue was listed before Loctite in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gorilla Glue or Loctite more popular in search?

This chart shows how often people search Google for Gorilla Glue and Loctite by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Gorilla Glue and Loctite among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Loctite, Gorilla Glue. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Gorilla Glue and Loctite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Gorilla Glue’s and Loctite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Glue

2 branded search terms

  • gorilla glue
  • gorilla-glue

Loctite

4 branded search terms

  • araldite loctite
  • loctite
  • loctite araldite
  • loctite liquid nails

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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