Brandwave

Araldite vs Gorilla Glue:Which is more popular?

In September 2026, Gorilla Glue had more branded searches than Araldite among adhesive and sealant brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while Araldite had 980. Gorilla Glue made up 19.3% of all adhesive and sealant brand searches we track, and Araldite accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Gorilla Glue appeared in four of the five answers and Araldite in two. Gorilla Glue was mentioned before Araldite in every answer that named either.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Gorilla Glue, about 33% more searches than Araldite

Gorilla Glue 1.3K searchesAraldite 980 searches

Who does AI mention more?

Gorilla Glue, mentioned in 4 of 5 answers, Araldite in 2

Gorilla Glue in 4 of 5Araldite in 2 of 5

Who does AI recommend more?

Gorilla Glue, named ahead of Araldite in 4 of 4 answers

Gorilla Glue first in 4Araldite never first

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Araldite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gorilla Glue was listed before Araldite in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Araldite or Gorilla Glue more popular in search?

This chart shows how often people search Google for Araldite and Gorilla Glue by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Araldite and Gorilla Glue among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Gorilla Glue, Araldite. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Araldite and Gorilla Glue comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes
  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

How are branded searches counted?

87 search terms

Brandwave collects information about searches that people make online using Araldite’s and Gorilla Glue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Araldite

85 branded search terms

  • 24 hour araldite
  • 5 minute araldite
  • araldite
  • araldite 106
  • araldite 1253
  • araldite 138
  • araldite 1570
  • araldite 200
  • araldite 204
  • araldite 24
  • araldite 252
  • araldite 252 1
  • araldite 3600
  • araldite 3m
  • araldite 403
  • araldite 420
  • araldite 5
  • araldite 501
  • araldite 5052
  • araldite 70
  • araldite 71
  • araldite 71 adhesive
  • araldite 90
  • araldite aluminium
  • araldite bostik
  • araldite carbon fibre
  • araldite cement
  • araldite ceramic
  • araldite ciba geigy
  • araldite crystal
  • araldite crystal epoxy
  • araldite dbf
  • araldite epoxy
  • araldite epoxy glue
  • araldite epoxy putty
  • araldite f
  • araldite for ceramics
  • araldite for concrete
  • araldite for glass
  • araldite for granite

1–40 of 85

Gorilla Glue

2 branded search terms

  • gorilla glue
  • gorilla-glue

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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