Gorilla Glue vs Liquid Nails:Which is more popular?
In September 2026, Gorilla Glue had more branded searches than Liquid Nails among adhesive and sealant brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while Liquid Nails had 1,250. Gorilla Glue made up 19.3% of all adhesive and sealant brand searches we track, and Liquid Nails accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Liquid Nails appeared in all five answers and Gorilla Glue in four. Gorilla Glue was mentioned before Liquid Nails in three out of five answers.
Who do people search for more?
Gorilla Glue and Liquid Nails are searched for about as often as each other.
Who does AI mention more?
Liquid Nails, mentioned in every answer we collected
Who does AI recommend more?
Gorilla Glue, named ahead of Liquid Nails in 3 of 5 answers
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gorilla Glue was listed before Liquid Nails in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Selleys1st
Sika2nd- Gorilla Glue3rd
Bostik4th- Liquid Nails5th
Loctite6th- Araldite7th
Holdfast–- Parfix–
- Tarzan's Grip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gorilla Glue or Liquid Nails more popular in search?
This chart shows how often people search Google for Gorilla Glue and Liquid Nails by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gorilla Glue, Liquid Nails. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Gorilla Glue | Liquid Nails | Selleys | Araldite | Bostik | Holdfast | Parfix | Tarzan's Grip | Sika |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 16.3% | 17.7% | 18.9% | 15.6% | 6.3% | 3.4% | 0.16% | 0.33% | 0.16% |
| Nov 2025 | 17.8% | 17.8% | 18.1% | 19% | 16% | 6.9% | 3.7% | 0.18% | 0.18% | 0.18% |
| Dec 2025 | 18.4% | 16.2% | 16.6% | 19.7% | 17.9% | 5.9% | 4.8% | 0.18% | 0.18% | 0.18% |
| Jan 2026 | 17.1% | 14.9% | 19.2% | 20.2% | 17.3% | 5.4% | 5.4% | 0.17% | 0.17% | 0.17% |
| Feb 2026 | 18.1% | 15.7% | 18.1% | 18.2% | 16.5% | 7% | 5.7% | 0.18% | 0.36% | 0.18% |
| Mar 2026 | 16.7% | 16.7% | 17.2% | 18.9% | 17% | 6.5% | 6.5% | 0.17% | 0.17% | 0.17% |
| Apr 2026 | 17.4% | 15.3% | 18.3% | 21.4% | 15.7% | 5.6% | 5.7% | 0.17% | 0.17% | 0.17% |
| May 2026 | 17.2% | 15.2% | 17.8% | 20.2% | 17.1% | 8.3% | 3.8% | 0.17% | 0.17% | 0.17% |
| Jun 2026 | 16.6% | 14.6% | 20.9% | 19% | 16.1% | 7.9% | 4.3% | 0.17% | 0.33% | 0.17% |
| Jul 2026 | 16.3% | 16.3% | 19.9% | 18.3% | 15.5% | 7.8% | 5.2% | 0.16% | 0.33% | 0.16% |
| Aug 2026 | 20.2% | 15.4% | 18.5% | 18.8% | 14.8% | 7.4% | 4.2% | 0.15% | 0.31% | 0.15% |
| Sep 2026 | 19.4% | 19.3% | 18.5% | 18.5% | 14.5% | 5.8% | 3.3% | 0.3% | 0.3% | 0.15% |
How has the Gorilla Glue and Liquid Nails comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Gorilla Glue took it in September 2026.
- Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand moved from 16.3% to 19.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.7% to 18.5%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
How did search popularity change for New Zealand adhesive and sealant brands in September 2026?
2 changes
In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.
How are branded searches counted?
39 search terms
Brandwave collects information about searches that people make online using Gorilla Glue’s and Liquid Nails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gorilla Glue
2 branded search terms
- gorilla glue
- gorilla-glue
Liquid Nails
37 branded search terms
- buy liquid nails
- cleaning liquid nails
- construction liquid nails
- drywall liquid nails
- extreme liquid nails
- glue liquid nails
- gorilla liquid nails
- instant liquid nails
- liquid nails
- liquid nails acrylic
- liquid nails aluminum
- liquid nails construction
- liquid nails extreme
- liquid nails flooring
- liquid nails foamboard
- liquid nails for
- liquid nails frp
- liquid nails fuzeit
- liquid nails interior
- liquid nails landscape
- liquid nails max
- liquid nails poly
- liquid nails projects
- liquid nails pvc
- liquid nails roof
- liquid nails sausage
- liquid nails solvent
- liquid nails spray
- liquid nails subfloor
- liquid nails tape
- liquid nails tub
- liquid nails types
- liquid nails voc
- liquid-nails
- poly liquid nails
- sand liquid nails
- selleys liquid nails
Other head-to-heads among adhesive and sealant brands
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