How popular isParfix?
In September 2026, people searched for Parfix by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.3% of all New Zealand adhesive and sealant brand searches, placing Parfix eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, Parfix did not appear in any of the answers.
Parfix is the eighth most searched of 10 competitors and not listed in any AI answer.
LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- ParfixShare of searches 0.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parfix did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Selleys1st
Sika2nd- Gorilla Glue3rd
Bostik4th- Liquid Nails5th
- Loctite6th
- Araldite7th
Holdfast–- Parfix–
- Tarzan's Grip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which adhesive and sealant brands compete with Parfix?
Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast, Parfix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Gorilla Glue | Liquid Nails | Selleys | Araldite | Bostik | Holdfast | Parfix | Tarzan's Grip | Sika |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 16.3% | 17.7% | 18.9% | 15.6% | 6.3% | 3.4% | 0.16% | 0.33% | 0.16% |
| Nov 2025 | 17.8% | 17.8% | 18.1% | 19% | 16% | 6.9% | 3.7% | 0.18% | 0.18% | 0.18% |
| Dec 2025 | 18.4% | 16.2% | 16.6% | 19.7% | 17.9% | 5.9% | 4.8% | 0.18% | 0.18% | 0.18% |
| Jan 2026 | 17.1% | 14.9% | 19.2% | 20.2% | 17.3% | 5.4% | 5.4% | 0.17% | 0.17% | 0.17% |
| Feb 2026 | 18.1% | 15.7% | 18.1% | 18.2% | 16.5% | 7% | 5.7% | 0.18% | 0.36% | 0.18% |
| Mar 2026 | 16.7% | 16.7% | 17.2% | 18.9% | 17% | 6.5% | 6.5% | 0.17% | 0.17% | 0.17% |
| Apr 2026 | 17.4% | 15.3% | 18.3% | 21.4% | 15.7% | 5.6% | 5.7% | 0.17% | 0.17% | 0.17% |
| May 2026 | 17.2% | 15.2% | 17.8% | 20.2% | 17.1% | 8.3% | 3.8% | 0.17% | 0.17% | 0.17% |
| Jun 2026 | 16.6% | 14.6% | 20.9% | 19% | 16.1% | 7.9% | 4.3% | 0.17% | 0.33% | 0.17% |
| Jul 2026 | 16.3% | 16.3% | 19.9% | 18.3% | 15.5% | 7.8% | 5.2% | 0.16% | 0.33% | 0.16% |
| Aug 2026 | 20.2% | 15.4% | 18.5% | 18.8% | 14.8% | 7.4% | 4.2% | 0.15% | 0.31% | 0.15% |
| Sep 2026 | 19.4% | 19.3% | 18.5% | 18.5% | 14.5% | 5.8% | 3.3% | 0.3% | 0.3% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.4% | 1.3K | 0% | -0.8 points | |
| 2, moved from 4th to 2nd | 19.3% | 1.3K | +30% | +3.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 18.5% | 1.3K | +4.2% | 0 points | |
| 4, moved from 2nd to 4th | 18.5% | 1.3K | +2.5% | -0.3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 14.5% | 980 | +2.1% | -0.3 points | |
| 6, held 6th | 5.8% | 390 | -18.8% | -1.6 points | |
| 7, held 7th | 3.3% | 220 | -18.5% | -0.9 points | |
| 8, moved from 9th to 8th | 0.3% | 20 | +100% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.3% | 20 | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.15% | 10 | 0% | 0 points |
1.
Loctite19.4%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.
19.3%
Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.
18.5%
Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.
4.
Selleys18.5%
Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.
5.Araldite
14.5%
Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.
6.
Bostik5.8%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.
7.
Holdfast3.3%
Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.
8.Parfix
0.3%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.3%
Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Sika0.15%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Parfix and its closest rivals
How has branded search demand for Parfix changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parfix in New Zealand rose from 10 to 20.
- Across the 12 months ending September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.
How did search popularity change for New Zealand adhesive and sealant brands in September 2026?
6 changes
In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.
In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.
Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.
In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.
How are Parfix’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Parfix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- parfix
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Is Parfix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.