Brandwave

How popular isSika?

In September 2026, people searched for Sika by name about 2,030 times in New Zealand, a 26.9% increase from the previous year. These searches made up 0.15% of all New Zealand adhesive and sealant brand searches, placing Sika tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about adhesive and sealant brands, Sika appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Sika is the tenth most searched of 10 competitors and the second most recommended in AI answers.

  1. LoctiteShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Gorilla GlueShare of searches 19.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Liquid NailsShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. SelleysShare of searches 18.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SikaShare of searches 0.15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sika was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sika is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which adhesive and sealant brands compete with Sika?

Sika against adhesive and sealant brands in New Zealand, by month

Share of searches by month for Loctite, Gorilla Glue, Liquid Nails, Selleys, Araldite, Bostik, Holdfast, Sika. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

  1. 1.Loctite

    19.4%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Gorilla Glue

    19.3%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +3.8 points.

  3. 3.Liquid Nails

    18.5%

    Held 3rd. 1.3K estimated branded searches, +4.2% vs prior month. Share 0 points.

  4. 4.Selleys

    18.5%

    Moved from 2nd to 4th. 1.3K estimated branded searches, +2.5% vs prior month. Share -0.3 points.

  5. 5.Araldite

    14.5%

    Held 5th. 980 estimated branded searches, +2.1% vs prior month. Share -0.3 points.

  6. 6.Bostik

    5.8%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  7. 7.Holdfast

    3.3%

    Held 7th. 220 estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  8. 8.Parfix

    0.3%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Tarzan's Grip

    0.3%

    Moved from 8th to 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sika

    0.15%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sika and its closest rivals

Every comparison with Sika

5 comparisons

How has branded search demand for Sika changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sika in New Zealand rose from 1.6K to 2K.
  • Across the 12 months ending September 2026, Sika’s share of searches among adhesive and sealant brands in New Zealand held steady, from 0.16% to 0.15%.

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

6 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%.

  3. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

  4. In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.

  5. Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

  6. In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand.

How are Sika’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Sika’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sika 212 nz
  • sika auckland
  • sika christchurch
  • sika nz
  • sika nz christchurch
  • sika nz ltd
  • sika sealants nz
  • sikaflex 11fc nz
  • sikaflex 221 nz
  • sikaflex 227 nz
  • sikaflex 252 nz
  • sikaflex 291 nz
  • sikaflex 512 nz
  • sikaflex 522 nz
  • sikaflex at facade nz

Do you work for Sika? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sika compete?

Sika is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Caulking gun brands6th of 60.06%Show ranking
Adhesive and sealant brands10th of 100.15%Shown above
Construction chemical brands1st of 744.9%Show ranking
Waterproofing brands6th of 60.41%Show ranking
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