Holdfast vs Sika:Which is more popular?
In September 2026, Holdfast had more branded searches than Sika among adhesive and sealant brands in New Zealand. Holdfast had about 220 branded searches, while Sika had 10. Holdfast made up 3.3% of all adhesive and sealant brand searches we track, and Sika accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Sika appeared in four of the five answers and Holdfast in none.
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sika was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Holdfast did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Selleys1st
Sika2nd
Gorilla Glue3rd
Bostik4th
Liquid Nails5th
Loctite6th- Araldite7th
Holdfast–- Parfix–
- Tarzan's Grip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best adhesive and sealant brands in New Zealand?”
Asked ChatGPT
“What's the best adhesive and sealant brand in New Zealand for home repairs?”
Searched Google, AI Overview
“best glue brand”
Searched Google, AI Overview
“construction adhesive nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Holdfast or Sika more popular in search?
This chart shows how often people search Google for Holdfast and Sika by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.
Share of searches by month for Holdfast, Sika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loctite | Gorilla Glue | Liquid Nails | Selleys | Araldite | Bostik | Holdfast | Parfix | Tarzan's Grip | Sika |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 16.3% | 17.7% | 18.9% | 15.6% | 6.3% | 3.4% | 0.16% | 0.33% | 0.16% |
| Nov 2025 | 17.8% | 17.8% | 18.1% | 19% | 16% | 6.9% | 3.7% | 0.18% | 0.18% | 0.18% |
| Dec 2025 | 18.4% | 16.2% | 16.6% | 19.7% | 17.9% | 5.9% | 4.8% | 0.18% | 0.18% | 0.18% |
| Jan 2026 | 17.1% | 14.9% | 19.2% | 20.2% | 17.3% | 5.4% | 5.4% | 0.17% | 0.17% | 0.17% |
| Feb 2026 | 18.1% | 15.7% | 18.1% | 18.2% | 16.5% | 7% | 5.7% | 0.18% | 0.36% | 0.18% |
| Mar 2026 | 16.7% | 16.7% | 17.2% | 18.9% | 17% | 6.5% | 6.5% | 0.17% | 0.17% | 0.17% |
| Apr 2026 | 17.4% | 15.3% | 18.3% | 21.4% | 15.7% | 5.6% | 5.7% | 0.17% | 0.17% | 0.17% |
| May 2026 | 17.2% | 15.2% | 17.8% | 20.2% | 17.1% | 8.3% | 3.8% | 0.17% | 0.17% | 0.17% |
| Jun 2026 | 16.6% | 14.6% | 20.9% | 19% | 16.1% | 7.9% | 4.3% | 0.17% | 0.33% | 0.17% |
| Jul 2026 | 16.3% | 16.3% | 19.9% | 18.3% | 15.5% | 7.8% | 5.2% | 0.16% | 0.33% | 0.16% |
| Aug 2026 | 20.2% | 15.4% | 18.5% | 18.8% | 14.8% | 7.4% | 4.2% | 0.15% | 0.31% | 0.15% |
| Sep 2026 | 19.4% | 19.3% | 18.5% | 18.5% | 14.5% | 5.8% | 3.3% | 0.3% | 0.3% | 0.15% |
How has the Holdfast and Sika comparison changed over the last 12 months?
3 findings
- Holdfast was ahead of Sika in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 210 to 220.
- Across the 12 months ending September 2026, Sika’s share of searches among adhesive and sealant brands in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand adhesive and sealant brands in September 2026?
1 change
In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Holdfast’s and Sika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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