Brandwave

Liquid Nails vs Loctite:Which is more popular?

In September 2026, Loctite had more branded searches than Liquid Nails among adhesive and sealant brands in New Zealand. Loctite had about 1,310 branded searches, while Liquid Nails had 1,250. Loctite made up 19.4% of all adhesive and sealant brand searches we track, and Liquid Nails accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Liquid Nails appeared in all five answers and Loctite in one. Liquid Nails was mentioned before Loctite in four out of five answers.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Loctite and Liquid Nails are searched for about as often as each other.

Loctite 1.3K searchesLiquid Nails 1.3K searches

Who does AI mention more?

Liquid Nails, mentioned in every answer we collected

Liquid Nails in 5 of 5Loctite in 1 of 5

Who does AI recommend more?

Liquid Nails, named ahead of Loctite in 4 of 5 answers

Liquid Nails first in 4Loctite first in 1

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Loctite was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Liquid Nails was listed before Loctite in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Liquid Nails or Loctite more popular in search?

This chart shows how often people search Google for Liquid Nails and Loctite by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Liquid Nails and Loctite among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Loctite, Liquid Nails. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Liquid Nails and Loctite comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Liquid Nails took it in November 2025, Loctite took it in December 2025, Liquid Nails took it in January 2026, Loctite took it in August 2026.
  • Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.7% to 18.5%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
  • Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand moved from 21.1% to 19.4%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

3 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%.

  3. Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are branded searches counted?

41 search terms

Brandwave collects information about searches that people make online using Liquid Nails’ and Loctite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liquid Nails

37 branded search terms

  • buy liquid nails
  • cleaning liquid nails
  • construction liquid nails
  • drywall liquid nails
  • extreme liquid nails
  • glue liquid nails
  • gorilla liquid nails
  • instant liquid nails
  • liquid nails
  • liquid nails acrylic
  • liquid nails aluminum
  • liquid nails construction
  • liquid nails extreme
  • liquid nails flooring
  • liquid nails foamboard
  • liquid nails for
  • liquid nails frp
  • liquid nails fuzeit
  • liquid nails interior
  • liquid nails landscape
  • liquid nails max
  • liquid nails poly
  • liquid nails projects
  • liquid nails pvc
  • liquid nails roof
  • liquid nails sausage
  • liquid nails solvent
  • liquid nails spray
  • liquid nails subfloor
  • liquid nails tape
  • liquid nails tub
  • liquid nails types
  • liquid nails voc
  • liquid-nails
  • poly liquid nails
  • sand liquid nails
  • selleys liquid nails

Loctite

4 branded search terms

  • araldite loctite
  • loctite
  • loctite araldite
  • loctite liquid nails

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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