Brandwave

How popular isGorilla Glue?

In September 2026, people searched for Gorilla Glue by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 5% of all New Zealand hot glue gun brand searches, placing Gorilla Glue fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hot glue gun brands, Gorilla Glue did not appear in any of the answers.

Search and AI answers in September 2026

Gorilla Glue is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. MakitaShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RyobiShare of searches 28.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DeWaltShare of searches 19.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MilwaukeeShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Gorilla GlueShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hot glue gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Glue did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Gloo2nd
  3. Bosch3rd
  4. DeWalt4th
  5. Makita–
  6. Milwaukee–
  7. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gloo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot glue gun brands

5 answers

  • Asked ChatGPT

    “Which hot glue gun brand should I buy in New Zealand?”

    1. 1Ryobi
    2. 2Gloo
    3. 3Bosch

  • Asked ChatGPT

    “What are the best hot glue gun brands in New Zealand?”

    1. 1Ryobi
    2. 2Bosch
    3. 3Gloo
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best hot glue gun brand in New Zealand for craft projects?”

    1. 1Gloo
    2. 2Bosch

  • Searched Google, AI Overview

    “hot glue gun nz”

    1. 1Ryobi
    2. 2Bosch

  • Searched Google, AI Overview

    “mini glue gun”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which hot glue gun brands compete with Gorilla Glue?

    Gorilla Glue against hot glue gun brands in New Zealand, by month

    Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Gorilla Glue. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltMilwaukeeGorilla GlueBoschGloo
    Oct 202535.9%28.9%19.8%10.4%4.7%0.14%0.05%
    Nov 202528.7%35.5%22.7%9.2%3.8%0.11%0.04%
    Dec 202531.2%38.6%17.7%8.7%3.6%0.12%0.04%
    Jan 202634.5%33.8%19.3%8.2%4.1%0.14%0.05%
    Feb 202635.9%28.7%20.7%10.3%4.2%0.1%0.05%
    Mar 202633.3%32%20%10.1%4.5%0.13%0.04%
    Apr 202636.1%28.9%20.2%10.2%4.2%0.24%0.05%
    May 202637%24.3%21%13.1%4.3%0.19%0.05%
    Jun 202634.8%24.2%24.2%12.7%4%0.09%0.05%
    Jul 202636.6%24.4%21.2%12.7%4.9%0.15%0.05%
    Aug 202632.1%26.5%21.1%15.8%4.2%0.13%0.04%
    Sep 202635.2%28.9%19.3%11.4%5%0.12%0%

    1. 1.Makita

      35.2%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.1 points.

    2. 2.Ryobi

      28.9%

      Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.4 points.

    3. 3.DeWalt

      19.3%

      Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.

    4. 4.Milwaukee

      11.4%

      Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

    5. 5.Gorilla Glue

      5%

      Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

    6. 6.Bosch

      0.12%

      Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Gloo

      0%

      Held 7th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

    Compare popularity between Gorilla Glue and its closest rivals

    Every comparison with Gorilla Glue

    12 comparisons

    How has branded search demand for Gorilla Glue changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Glue in New Zealand rose from 1K to 1.3K.
    • Across the 12 months ending September 2026, Gorilla Glue’s share of searches among hot glue gun brands in New Zealand peaked at 5% in September 2026 and was lowest at 3.6% in December 2025.

    How did search popularity change for New Zealand hot glue gun brands in September 2026?

    6 changes

    1. In September 2026, Makita gained share of searches among hot glue gun brands in New Zealand, from 32.1% to 35.2%.

    2. In September 2026, Ryobi gained share of searches among hot glue gun brands in New Zealand, from 26.5% to 28.9%.

    3. In September 2026, Gorilla Glue gained share of searches among hot glue gun brands in New Zealand, from 4.2% to 5%.

    4. In September 2026, Milwaukee lost share of searches among hot glue gun brands in New Zealand, from 15.8% to 11.4%.

    5. In September 2026, DeWalt lost share of searches among hot glue gun brands in New Zealand, from 21.1% to 19.3%.

    6. Estimated monthly branded searches for Gloo in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

    How are Gorilla Glue’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Gorilla Glue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • gorilla glue
    • gorilla-glue

    How the Brand Demand Index is measured

    Who owns Gorilla Glue?

    Gorilla Glue is owned by The Gorilla Glue Company. Brandwave does not track any other brands owned by The Gorilla Glue Company.

    Do you work for Gorilla Glue? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Gorilla Glue compete?

    Gorilla Glue is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hot glue gun brands5th of 75%Shown above
    Adhesive and sealant brands2nd of 1019.3%Show ranking
    Epoxy brands1st of 543%Show ranking
    Creator with pink hair and a pink jacket

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