Brandwave

Gorilla Glue vs Holdfast:Which is more popular?

In September 2026, Gorilla Glue had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Gorilla Glue had about 1,300 branded searches, while Holdfast had 220. Gorilla Glue made up 19.3% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Gorilla Glue appeared in four of the five answers and Holdfast in none.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Gorilla Glue, about 6 searches for every 1 for Holdfast

Gorilla Glue 1.3K searchesHoldfast 220 searches

Who does AI mention more?

Gorilla Glue, mentioned in 4 of 5 answers, Holdfast in 0

Gorilla Glue in 4 of 5Holdfast in 0 of 5

Who does AI recommend more?

Gorilla Glue, the only one of the two named

Gorilla Glue first in 4Holdfast never named

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Glue was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Holdfast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gorilla Glue or Holdfast more popular in search?

This chart shows how often people search Google for Gorilla Glue and Holdfast by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Gorilla Glue and Holdfast among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Gorilla Glue, Holdfast. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Gorilla Glue and Holdfast comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gorilla Glue’s and Holdfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Glue

2 branded search terms

  • gorilla glue
  • gorilla-glue

Holdfast

2 branded search terms

  • holdfast
  • holdfast playstation

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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