Brandwave

Loctite vs WEST SYSTEM:Which is more popular?

In September 2026, Loctite had more branded searches than WEST SYSTEM among epoxy brands in New Zealand. Loctite had about 1,300 branded searches, while WEST SYSTEM had 190. Loctite made up 43% of all epoxy brand searches we track, and WEST SYSTEM accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about epoxy brands, WEST SYSTEM appeared in two of the five answers and Loctite in one. WEST SYSTEM was mentioned before Loctite in two out of three answers.

Among epoxy brands in New Zealand in September 2026

Who do people search for more?

Loctite, about 7 searches for every 1 for WEST SYSTEM

Loctite 1.3K searchesWEST SYSTEM 190 searches

Who does AI mention more?

WEST SYSTEM, mentioned in 2 of 5 answers, Loctite in 1

WEST SYSTEM in 2 of 5Loctite in 1 of 5

Who does AI recommend more?

WEST SYSTEM, named ahead of Loctite in 2 of 3 answers

WEST SYSTEM first in 2Loctite first in 1

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Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEST SYSTEM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loctite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEST SYSTEM was listed before Loctite in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Loctite or WEST SYSTEM more popular in search?

      This chart shows how often people search Google for Loctite and WEST SYSTEM by name. Each line represents a brand's share of searches for all five epoxy brands we track, month by month, from searches in New Zealand.

      Loctite and WEST SYSTEM among epoxy brands in New Zealand, by month

      Share of searches by month for Loctite, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      How has the Loctite and WEST SYSTEM comparison changed over the last 12 months?

      3 findings
      • Loctite was ahead of WEST SYSTEM in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand moved from 48.7% to 43%, and its estimated monthly branded searches held steady at 1.3K.
      • Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand moved from 4.9% to 6.3%, and its estimated monthly branded searches moved from 130 to 190.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      3 changes

      1. In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.

      2. In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%.

      3. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Loctite’s and WEST SYSTEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Loctite

      1 branded search term

      • loctite

      WEST SYSTEM

      2 branded search terms

      • west system
      • west system epoxy

      How the Brand Demand Index is measured

      Other head-to-heads among epoxy brands

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