Brandwave

Norski vs WEST SYSTEM:Which is more popular?

In September 2026, Norski had more branded searches than WEST SYSTEM among epoxy brands in New Zealand. Norski had about 220 branded searches, while WEST SYSTEM had 190. Norski made up 7.3% of all epoxy brand searches we track, and WEST SYSTEM accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about epoxy brands, Norski and WEST SYSTEM each appeared in two of the five answers. Norski and WEST SYSTEM were each mentioned first in one of the two answers that named either.

Among epoxy brands in New Zealand in September 2026

Who do people search for more?

Norski, about 16% more searches than WEST SYSTEM

Norski 220 searchesWEST SYSTEM 190 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Norski in 2 of 5WEST SYSTEM in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Norski first in 1WEST SYSTEM first in 1

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Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Norski and WEST SYSTEM were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Norski and WEST SYSTEM were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Norski or WEST SYSTEM more popular in search?

      This chart shows how often people search Google for Norski and WEST SYSTEM by name. Each line represents a brand's share of searches for all five epoxy brands we track, month by month, from searches in New Zealand.

      Norski and WEST SYSTEM among epoxy brands in New Zealand, by month

      Share of searches by month for Norski, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      How has the Norski and WEST SYSTEM comparison changed over the last 12 months?

      3 findings
      • The lead changed hands 2 times in the 12 months ending September 2026: WEST SYSTEM took it in May 2026, Norski took it in June 2026.
      • Across the 12 months ending September 2026, Norski’s share of searches among epoxy brands in New Zealand moved from 9% to 7.3%, and its estimated monthly branded searches moved from 240 to 220.
      • Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand moved from 4.9% to 6.3%, and its estimated monthly branded searches moved from 130 to 190.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      2 changes

      1. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      2. In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Norski’s and WEST SYSTEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Norski

      2 branded search terms

      • norski
      • norski epoxy

      WEST SYSTEM

      2 branded search terms

      • west system
      • west system epoxy

      How the Brand Demand Index is measured

      Other head-to-heads among epoxy brands

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