Brandwave

How popular isWEST SYSTEM?

In September 2026, people searched for WEST SYSTEM by name about 190 times in New Zealand, a 46.2% increase from the previous year. These searches made up 6.3% of all New Zealand epoxy brand searches, placing WEST SYSTEM fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about epoxy brands, WEST SYSTEM appeared in two of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

WEST SYSTEM is the fourth most searched of 5 competitors and the joint second most recommended in AI answers.

  1. Gorilla GlueShare of searches 43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LoctiteShare of searches 43%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. NorskiShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. WEST SYSTEMShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. AralditeShare of searches 0.33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEST SYSTEM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEST SYSTEM is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Araldite1st
  2. Norski2nd
  3. WEST SYSTEM2nd
  4. Loctite4th
  5. Gorilla Glue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Araldite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norski2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEST SYSTEM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Glue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

  • Asked ChatGPT

    “Which epoxy brand should I buy in New Zealand?”

    1. 1Araldite
    2. 2Norski
    3. 3WEST SYSTEM

  • Asked ChatGPT

    “What are the best epoxy brands in New Zealand?”

    1. 1WEST SYSTEM
    2. 2Norski
    3. 3Araldite

  • Asked ChatGPT

    “What's the best epoxy brand in New Zealand for a strong bond?”

    1. 1Araldite
    2. 2Loctite

  • Searched Google, AI Overview

    “epoxy resin nz”

    1. Searched Google, AI Overview

      “two part epoxy”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which epoxy brands compete with WEST SYSTEM?

      WEST SYSTEM against epoxy brands in New Zealand, by month

      Share of searches by month for Gorilla Glue, Loctite, Norski, WEST SYSTEM. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGorilla GlueLoctiteNorskiWEST SYSTEMAraldite
      Oct 202537.5%48.7%9%4.9%0%
      Nov 202541.5%41.5%10%6.6%0.41%
      Dec 202537.8%42.9%11.2%8.2%0%
      Jan 202637.4%42.6%11.9%7.7%0.43%
      Feb 202638.6%43.9%9.2%8.3%0%
      Mar 202641.7%41.7%8.8%7.9%0%
      Apr 202638.4%43.7%9.2%8.3%0.44%
      May 202637.9%43.1%9.1%9.5%0.43%
      Jun 202638.4%43.7%9.2%8.3%0.44%
      Jul 202642%42%9.2%6.7%0%
      Aug 202636%46.8%8.6%8.6%0%
      Sep 202643%43%7.3%6.3%0.33%

      1. 1.Gorilla Glue

        43%

        Moved from 2nd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +7.1 points.

      2. 2.Loctite

        43%

        Moved from 1st to 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -3.7 points.

      3. 3.Norski

        7.3%

        Held 3rd. 220 estimated branded searches, -8.3% vs prior month. Share -1.3 points.

      4. 4.WEST SYSTEM

        6.3%

        Held 4th. 190 estimated branded searches, -20.8% vs prior month. Share -2.3 points.

      5. 5.Araldite

        0.33%

        Held 5th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

      Compare popularity between WEST SYSTEM and its closest rivals

      Every comparison with WEST SYSTEM

      3 comparisons

      How has branded search demand for WEST SYSTEM changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for WEST SYSTEM in New Zealand rose from 130 to 190.
      • Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand increased from 4.9% to 6.3%.
      • Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand peaked at 9.5% in May 2026 and was lowest at 4.9% in October 2025.

      How did search popularity change for New Zealand epoxy brands in September 2026?

      4 changes

      1. In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches.

      2. In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%.

      3. In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%.

      4. In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%.

      How are WEST SYSTEM’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using WEST SYSTEM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • west system
      • west system epoxy

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      How the Brand Demand Index is measured

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