Brandwave

How popular isSelleys?

In September 2026, people searched for Selleys by name about 1,260 times in New Zealand, a 7.7% increase from the previous year. These searches made up 0.11% of all New Zealand household cleaning brand searches, placing Selleys 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about household cleaning brands, Selleys appeared in three of the five answers and was the fifth most recommended of the 12.

Search and AI answers in September 2026

Selleys is the 12th most searched of 12 competitors and the fifth most recommended in AI answers.

  1. DettolShare of searches 46.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. ecostoreShare of searches 23.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. JifShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JanolaShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SelleysShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+7 more

Selleys website (opens in a new tab)

Follow Selleys and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selleys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Selleys is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Earthwise2nd
  3. Jif3rd
  4. Dettol4th
  5. Selleys5th
  6. Janola–
  7. Morning Fresh–
  8. Harpic–
  9. Domex–
  10. White King–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthwise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selleys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morning Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which household cleaning brands compete with Selleys?

Selleys against household cleaning brands in New Zealand, by month

Share of searches by month for Dettol, ecostore, Jif, Janola, Earthwise, Morning Fresh, Selleys. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolecostoreJifJanolaEarthwiseMorning FreshHarpicDomexWhite KingAjaxPine O CleenSelleys
Oct 202539.9%31.1%8.2%9.8%5.4%1.9%1.5%1.2%0.54%0.14%0.14%0.14%
Nov 202537.3%35.5%7.5%9%5%1.8%1.4%1.8%0.38%0.13%0.13%0.13%
Dec 202539.2%32.2%8.5%10.2%3.7%2%2%1.6%0.28%0.14%0.14%0.14%
Jan 202642.6%28.8%9%8.7%4%2.6%2.1%1.3%0.49%0.12%0.12%0.12%
Feb 202640.7%30.9%8.2%9.7%4.4%2.3%1.9%1.2%0.4%0.13%0.13%0.13%
Mar 202643.6%27.9%7.5%8.9%4.1%3.2%2.1%1.7%0.62%0.12%0.12%0.12%
Apr 202641.6%30.1%8.1%7.8%4.4%3.4%2.2%1.5%0.53%0.13%0.13%0.13%
May 202641.2%29%7.7%9.1%4.2%4.9%1.8%1.4%0.38%0.13%0.13%0.13%
Jun 202643%29.2%8.1%7.6%4.3%4.1%1.8%0.9%0.52%0.13%0.13%0.13%
Jul 202646%25%8.9%8.7%4%3.8%1.7%1.1%0.48%0.12%0.12%0.12%
Aug 202645.8%25.6%9.8%7.8%4.3%3.4%1.5%1.2%0.32%0.11%0.11%0%
Sep 202646.5%23.8%10.1%8%4.4%3.5%1.9%1.2%0.33%0.11%0.11%0.11%

  1. 1.Dettol

    46.5%

    Held 1st. 4.2K estimated branded searches, -1.2% vs prior month. Share +0.7 points.

  2. 2.ecostore

    23.8%

    Held 2nd. 2.1K estimated branded searches, -9.7% vs prior month. Share -1.9 points.

  3. 3.Jif

    10.1%

    Held 3rd. 910 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Janola

    8%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Earthwise

    4.4%

    Held 5th. 400 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Morning Fresh

    3.5%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Harpic

    1.9%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.4 points.

  8. 8.Domex

    1.2%

    Held 8th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.White King

    0.33%

    Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Ajax

    0.11%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Pine O Cleen

    0.11%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Selleys

    0.11%

    Held 12th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

Compare popularity between Selleys and its closest rivals

Every comparison with Selleys

6 comparisons

How has branded search demand for Selleys changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Selleys in New Zealand rose from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, Selleys’ share of searches among household cleaning brands in New Zealand held steady, from 0.14% to 0.11%.

How did search popularity change for New Zealand household cleaning brands in September 2026?

6 changes

  1. In September 2026, Dettol gained share of searches among household cleaning brands in New Zealand, from 45.8% to 46.5%.

  2. In September 2026, ecostore lost share of searches among household cleaning brands in New Zealand, from 25.6% to 23.8%.

  3. Jif’s share of searches among household cleaning brands in New Zealand has gained ground for 3 months in a row, from 8.1% to 10.1% in September 2026.

  4. Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026.

  5. Estimated monthly branded searches for Harpic in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

  6. Estimated monthly branded searches for Domex in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Selleys’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Selleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys cleaner
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

Do you work for Selleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Selleys compete?

Selleys is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Household cleaning brands12th of 120.11%Shown above
Adhesive and sealant brands4th of 1018.5%Show ranking
Creator with pink hair and a pink jacket

Is Selleys your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free