Harpic vs Selleys:Which is more popular?
In September 2026, Harpic had more branded searches than Selleys among household cleaning brands in New Zealand. Harpic had about 170 branded searches, while Selleys had 10. Harpic made up 1.9% of all household cleaning brand searches we track, and Selleys accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Selleys appeared in three of the five answers and Harpic in none.
Who do people search for more?
Harpic, about 17 searches for every 1 for Selleys
Who does AI mention more?
Selleys, mentioned in 3 of 5 answers, Harpic in 0
Who does AI recommend more?
Selleys, the only one of the two named
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Selleys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harpic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dettol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earthwise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Selleys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Janola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morning Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Domex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best household cleaning brands in New Zealand?”
Asked ChatGPT
“What's the best household cleaning brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“best cleaning products”
Searched Google, AI Overview
“home cleaning products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harpic or Selleys more popular in search?
This chart shows how often people search Google for Harpic and Selleys by name. Each line represents a brand's share of searches for all 12 household cleaning brands we track, month by month, from searches in New Zealand.
Share of searches by month for Harpic, Selleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | ecostore | Jif | Janola | Earthwise | Morning Fresh | Harpic | Domex | White King | Ajax | Pine O Cleen | Selleys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 31.1% | 8.2% | 9.8% | 5.4% | 1.9% | 1.5% | 1.2% | 0.54% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 37.3% | 35.5% | 7.5% | 9% | 5% | 1.8% | 1.4% | 1.8% | 0.38% | 0.13% | 0.13% | 0.13% |
| Dec 2025 | 39.2% | 32.2% | 8.5% | 10.2% | 3.7% | 2% | 2% | 1.6% | 0.28% | 0.14% | 0.14% | 0.14% |
| Jan 2026 | 42.6% | 28.8% | 9% | 8.7% | 4% | 2.6% | 2.1% | 1.3% | 0.49% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 40.7% | 30.9% | 8.2% | 9.7% | 4.4% | 2.3% | 1.9% | 1.2% | 0.4% | 0.13% | 0.13% | 0.13% |
| Mar 2026 | 43.6% | 27.9% | 7.5% | 8.9% | 4.1% | 3.2% | 2.1% | 1.7% | 0.62% | 0.12% | 0.12% | 0.12% |
| Apr 2026 | 41.6% | 30.1% | 8.1% | 7.8% | 4.4% | 3.4% | 2.2% | 1.5% | 0.53% | 0.13% | 0.13% | 0.13% |
| May 2026 | 41.2% | 29% | 7.7% | 9.1% | 4.2% | 4.9% | 1.8% | 1.4% | 0.38% | 0.13% | 0.13% | 0.13% |
| Jun 2026 | 43% | 29.2% | 8.1% | 7.6% | 4.3% | 4.1% | 1.8% | 0.9% | 0.52% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 46% | 25% | 8.9% | 8.7% | 4% | 3.8% | 1.7% | 1.1% | 0.48% | 0.12% | 0.12% | 0.12% |
| Aug 2026 | 45.8% | 25.6% | 9.8% | 7.8% | 4.3% | 3.4% | 1.5% | 1.2% | 0.32% | 0.11% | 0.11% | 0% |
| Sep 2026 | 46.5% | 23.8% | 10.1% | 8% | 4.4% | 3.5% | 1.9% | 1.2% | 0.33% | 0.11% | 0.11% | 0.11% |
How has the Harpic and Selleys comparison changed over the last 12 months?
3 findings
- Harpic was ahead of Selleys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harpic’s share of searches among household cleaning brands in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 12 months ending September 2026, Selleys’ share of searches among household cleaning brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand household cleaning brands in September 2026?
1 change
Estimated monthly branded searches for Harpic in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harpic’s and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among household cleaning brands
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