Brandwave

Liquid Nails vs Selleys:Which is more popular?

In September 2026, Liquid Nails and Selleys were level in searches among adhesive and sealant brands in New Zealand, with an estimated 1.3K branded searches each, at 18.5% of the total each. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, both Liquid Nails and Selleys appeared in all five answers. Selleys was mentioned before Liquid Nails in four out of five answers.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Liquid Nails and Selleys are searched for about as often as each other.

Liquid Nails 1.3K searchesSelleys 1.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Liquid Nails in 5 of 5Selleys in 5 of 5

Who does AI recommend more?

Selleys, named ahead of Liquid Nails in 4 of 5 answers

Selleys first in 4Liquid Nails first in 1

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Liquid Nails and Selleys showed up in all five answers. Selleys was listed before Liquid Nails in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Liquid Nails or Selleys more popular in search?

This chart shows how often people search Google for Liquid Nails and Selleys by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Liquid Nails and Selleys among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Liquid Nails, Selleys. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Liquid Nails and Selleys comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

2 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are branded searches counted?

62 search terms

Brandwave collects information about searches that people make online using Liquid Nails’ and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liquid Nails

37 branded search terms

  • buy liquid nails
  • cleaning liquid nails
  • construction liquid nails
  • drywall liquid nails
  • extreme liquid nails
  • glue liquid nails
  • gorilla liquid nails
  • instant liquid nails
  • liquid nails
  • liquid nails acrylic
  • liquid nails aluminum
  • liquid nails construction
  • liquid nails extreme
  • liquid nails flooring
  • liquid nails foamboard
  • liquid nails for
  • liquid nails frp
  • liquid nails fuzeit
  • liquid nails interior
  • liquid nails landscape
  • liquid nails max
  • liquid nails poly
  • liquid nails projects
  • liquid nails pvc
  • liquid nails roof
  • liquid nails sausage
  • liquid nails solvent
  • liquid nails spray
  • liquid nails subfloor
  • liquid nails tape
  • liquid nails tub
  • liquid nails types
  • liquid nails voc
  • liquid-nails
  • poly liquid nails
  • sand liquid nails
  • selleys liquid nails

Selleys

25 branded search terms

  • armour flex selleys
  • ezi press selleys
  • ezy glide selleys
  • flexiseal selleys
  • mortar works selleys
  • plasti bond selleys
  • sealant selleys
  • selleys
  • selleys 308
  • selleys 401
  • selleys 401 silicone
  • selleys adhesives
  • selleys araldite
  • selleys knead it
  • selleys kwik grip
  • selleys marine flex
  • selleys power grip
  • selleys products
  • selleys quick grip
  • selleys sealant
  • selleys silicone
  • selleys silicone sealant
  • selleys spakfilla
  • selleys storm sealant
  • selleys super cloth

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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