Brandwave

Holdfast vs Liquid Nails:Which is more popular?

In September 2026, Liquid Nails had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Liquid Nails had about 1,250 branded searches, while Holdfast had 220. Liquid Nails made up 18.5% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Liquid Nails appeared in all five answers and Holdfast in none.

Among adhesive and sealant brands in New Zealand in September 2026

Who do people search for more?

Liquid Nails, about 6 searches for every 1 for Holdfast

Liquid Nails 1.3K searchesHoldfast 220 searches

Who does AI mention more?

Liquid Nails, mentioned in every answer we collected

Liquid Nails in 5 of 5Holdfast in 0 of 5

Who does AI recommend more?

Liquid Nails, the only one of the two named

Liquid Nails first in 5Holdfast never named

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Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Holdfast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Selleys1st
  2. Sika2nd
  3. Gorilla Glue3rd
  4. Bostik4th
  5. Liquid Nails5th
  6. Loctite6th
  7. Araldite7th
  8. Holdfast–
  9. Parfix–
  10. Tarzan's Grip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquid Nails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selleys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gorilla Glue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bostik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Araldite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loctite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarzan's Grip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adhesive and sealant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Holdfast or Liquid Nails more popular in search?

This chart shows how often people search Google for Holdfast and Liquid Nails by name. Each line represents a brand's share of searches for all ten adhesive and sealant brands we track, month by month, from searches in New Zealand.

Holdfast and Liquid Nails among adhesive and sealant brands in New Zealand, by month

Share of searches by month for Liquid Nails, Holdfast. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueLiquid NailsSelleysAralditeBostikHoldfastParfixTarzan's GripSika
Oct 202521.1%16.3%17.7%18.9%15.6%6.3%3.4%0.16%0.33%0.16%
Nov 202517.8%17.8%18.1%19%16%6.9%3.7%0.18%0.18%0.18%
Dec 202518.4%16.2%16.6%19.7%17.9%5.9%4.8%0.18%0.18%0.18%
Jan 202617.1%14.9%19.2%20.2%17.3%5.4%5.4%0.17%0.17%0.17%
Feb 202618.1%15.7%18.1%18.2%16.5%7%5.7%0.18%0.36%0.18%
Mar 202616.7%16.7%17.2%18.9%17%6.5%6.5%0.17%0.17%0.17%
Apr 202617.4%15.3%18.3%21.4%15.7%5.6%5.7%0.17%0.17%0.17%
May 202617.2%15.2%17.8%20.2%17.1%8.3%3.8%0.17%0.17%0.17%
Jun 202616.6%14.6%20.9%19%16.1%7.9%4.3%0.17%0.33%0.17%
Jul 202616.3%16.3%19.9%18.3%15.5%7.8%5.2%0.16%0.33%0.16%
Aug 202620.2%15.4%18.5%18.8%14.8%7.4%4.2%0.15%0.31%0.15%
Sep 202619.4%19.3%18.5%18.5%14.5%5.8%3.3%0.3%0.3%0.15%

How has the Holdfast and Liquid Nails comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

3 changes

  1. In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.

  2. In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.

  3. Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are branded searches counted?

39 search terms

Brandwave collects information about searches that people make online using Holdfast’s and Liquid Nails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holdfast

2 branded search terms

  • holdfast
  • holdfast playstation

Liquid Nails

37 branded search terms

  • buy liquid nails
  • cleaning liquid nails
  • construction liquid nails
  • drywall liquid nails
  • extreme liquid nails
  • glue liquid nails
  • gorilla liquid nails
  • instant liquid nails
  • liquid nails
  • liquid nails acrylic
  • liquid nails aluminum
  • liquid nails construction
  • liquid nails extreme
  • liquid nails flooring
  • liquid nails foamboard
  • liquid nails for
  • liquid nails frp
  • liquid nails fuzeit
  • liquid nails interior
  • liquid nails landscape
  • liquid nails max
  • liquid nails poly
  • liquid nails projects
  • liquid nails pvc
  • liquid nails roof
  • liquid nails sausage
  • liquid nails solvent
  • liquid nails spray
  • liquid nails subfloor
  • liquid nails tape
  • liquid nails tub
  • liquid nails types
  • liquid nails voc
  • liquid-nails
  • poly liquid nails
  • sand liquid nails
  • selleys liquid nails

How the Brand Demand Index is measured

Other head-to-heads among adhesive and sealant brands

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