Brandwave

DeWalt vs ECHO:Which is more popular?

In September 2026, DeWalt had more branded searches than ECHO among leaf blower brands in New Zealand. DeWalt had about 5,990 branded searches, while ECHO had 140. DeWalt made up 12% of all leaf blower brand searches we track, and ECHO accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about leaf blower brands, DeWalt appeared in two of the five answers and ECHO in none.

Among leaf blower brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 43 searches for every 1 for ECHO

DeWalt 6K searchesECHO 140 searches

Who does AI mention more?

DeWalt, mentioned in 2 of 5 answers, ECHO in 0

DeWalt in 2 of 5ECHO in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 2ECHO never named

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Top leaf blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. DeWalt5th
  6. Milwaukee6th
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or ECHO more popular in search?

This chart shows how often people search Google for DeWalt and ECHO by name. Each line represents a brand's share of searches for all seven leaf blower brands we track, month by month, from searches in New Zealand.

DeWalt and ECHO among leaf blower brands in New Zealand, by month

Share of searches by month for DeWalt, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMakitaStihlHusqvarnaDeWaltMilwaukeeECHO
Oct 202525.3%18.4%19.8%21.3%10.5%4.5%0.25%
Nov 202529.4%15.8%20.2%17.6%12.5%4.2%0.24%
Dec 202531.6%17.2%21%16%10%4%0.26%
Jan 202628.6%17.8%22.1%17.3%10.3%3.6%0.26%
Feb 202625.2%18.3%23%18.1%10.8%4.5%0.23%
Mar 202627%18.6%20.1%17.9%11.3%4.8%0.25%
Apr 202625.8%19%21%18.2%11.2%4.6%0.22%
May 202621.3%19.7%24%17.6%11.4%5.8%0.3%
Jun 202622.3%20.4%20.7%15.9%14.1%6.4%0.27%
Jul 202623%20.4%21.8%16.2%12.1%6.2%0.24%
Aug 202624.8%19.4%20%14.6%12.8%8.2%0.26%
Sep 202627.9%20.8%18.6%14.4%12%5.9%0.28%

How has the DeWalt and ECHO comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among leaf blower brands in New Zealand moved from 10.5% to 12%, and its estimated monthly branded searches moved from 5.1K to 6K.
  • Across the 12 months ending September 2026, ECHO’s share of searches among leaf blower brands in New Zealand moved from 0.25% to 0.28%, and its estimated monthly branded searches moved from 120 to 140.

How did search popularity change for New Zealand leaf blower brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among leaf blower brands in New Zealand, from 12.8% to 12%.

  2. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and ECHO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt blower
  • dewalt redemption

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

How the Brand Demand Index is measured

Other head-to-heads among leaf blower brands

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