Brandwave

Husqvarna vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Husqvarna among leaf blower brands in New Zealand. Makita had about 10,400 branded searches, while Husqvarna had 7,190. Makita made up 20.8% of all leaf blower brand searches we track, and Husqvarna accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about leaf blower brands, Makita appeared in four of the five answers and Husqvarna in two. Makita was mentioned before Husqvarna in three out of five answers.

Among leaf blower brands in New Zealand in September 2026

Who do people search for more?

Makita, about 45% more searches than Husqvarna

Makita 10.4K searchesHusqvarna 7.2K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Husqvarna in 2

Makita in 4 of 5Husqvarna in 2 of 5

Who does AI recommend more?

Makita, named ahead of Husqvarna in 3 of 5 answers

Makita first in 3Husqvarna first in 2

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Top leaf blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Husqvarna in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. DeWalt5th
  6. Milwaukee6th
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Husqvarna or Makita more popular in search?

This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all seven leaf blower brands we track, month by month, from searches in New Zealand.

Husqvarna and Makita among leaf blower brands in New Zealand, by month

Share of searches by month for Makita, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMakitaStihlHusqvarnaDeWaltMilwaukeeECHO
Oct 202525.3%18.4%19.8%21.3%10.5%4.5%0.25%
Nov 202529.4%15.8%20.2%17.6%12.5%4.2%0.24%
Dec 202531.6%17.2%21%16%10%4%0.26%
Jan 202628.6%17.8%22.1%17.3%10.3%3.6%0.26%
Feb 202625.2%18.3%23%18.1%10.8%4.5%0.23%
Mar 202627%18.6%20.1%17.9%11.3%4.8%0.25%
Apr 202625.8%19%21%18.2%11.2%4.6%0.22%
May 202621.3%19.7%24%17.6%11.4%5.8%0.3%
Jun 202622.3%20.4%20.7%15.9%14.1%6.4%0.27%
Jul 202623%20.4%21.8%16.2%12.1%6.2%0.24%
Aug 202624.8%19.4%20%14.6%12.8%8.2%0.26%
Sep 202627.9%20.8%18.6%14.4%12%5.9%0.28%

How has the Husqvarna and Makita comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Makita took it in December 2025.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among leaf blower brands in New Zealand moved from 21.3% to 14.4%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
  • Across the 12 months ending September 2026, Makita’s share of searches among leaf blower brands in New Zealand moved from 18.4% to 20.8%, and its estimated monthly branded searches moved from 8.9K to 10.4K.

How did search popularity change for New Zealand leaf blower brands in September 2026?

2 changes
  1. In September 2026, Makita overtook Stihl to rank 2nd among leaf blower brands in New Zealand, with 20.8% of the searches.

  2. Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

9 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

Makita

3 branded search terms

  • makita
  • makita blower
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among leaf blower brands

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