Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among leaf blower brands in New Zealand. Makita had about 10,400 branded searches, while DeWalt had 5,990. Makita made up 20.8% of all leaf blower brand searches we track, and DeWalt accounted for 12%. When we asked ChatGPT and Google AI Overviews about leaf blower brands, Makita appeared in four of the five answers and DeWalt in two. Makita was mentioned before DeWalt in every answer that named either.

Among leaf blower brands in New Zealand in September 2026

Who do people search for more?

Makita, about 74% more searches than DeWalt

Makita 10.4K searchesDeWalt 6K searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, DeWalt in 2

Makita in 4 of 5DeWalt in 2 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in 4 of 4 answers

Makita first in 4DeWalt never first

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Top leaf blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Makita was listed before DeWalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. DeWalt5th
  6. Milwaukee6th
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all seven leaf blower brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among leaf blower brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMakitaStihlHusqvarnaDeWaltMilwaukeeECHO
Oct 202525.3%18.4%19.8%21.3%10.5%4.5%0.25%
Nov 202529.4%15.8%20.2%17.6%12.5%4.2%0.24%
Dec 202531.6%17.2%21%16%10%4%0.26%
Jan 202628.6%17.8%22.1%17.3%10.3%3.6%0.26%
Feb 202625.2%18.3%23%18.1%10.8%4.5%0.23%
Mar 202627%18.6%20.1%17.9%11.3%4.8%0.25%
Apr 202625.8%19%21%18.2%11.2%4.6%0.22%
May 202621.3%19.7%24%17.6%11.4%5.8%0.3%
Jun 202622.3%20.4%20.7%15.9%14.1%6.4%0.27%
Jul 202623%20.4%21.8%16.2%12.1%6.2%0.24%
Aug 202624.8%19.4%20%14.6%12.8%8.2%0.26%
Sep 202627.9%20.8%18.6%14.4%12%5.9%0.28%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among leaf blower brands in New Zealand moved from 10.5% to 12%, and its estimated monthly branded searches moved from 5.1K to 6K.
  • Across the 12 months ending September 2026, Makita’s share of searches among leaf blower brands in New Zealand moved from 18.4% to 20.8%, and its estimated monthly branded searches moved from 8.9K to 10.4K.

How did search popularity change for New Zealand leaf blower brands in September 2026?

2 changes
  1. In September 2026, Makita overtook Stihl to rank 2nd among leaf blower brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, DeWalt lost share of searches among leaf blower brands in New Zealand, from 12.8% to 12%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt blower
  • dewalt redemption

Makita

3 branded search terms

  • makita
  • makita blower
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among leaf blower brands

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