Milwaukee vs Occidental Leather:Which is more popular?
In September 2026, Milwaukee had more branded searches than Occidental Leather among tool belt brands in New Zealand. Milwaukee had about 2,950 branded searches, while Occidental Leather had 70. Milwaukee made up 15.8% of all tool belt brand searches we track, and Occidental Leather accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about tool belt brands, Occidental Leather appeared in four of the five answers and Milwaukee in one. Occidental Leather was mentioned before Milwaukee in every answer.
Who do people search for more?
Milwaukee, about 42 searches for every 1 for Occidental Leather
Who does AI mention more?
Occidental Leather, mentioned in 4 of 5 answers, Milwaukee in 1
Who does AI recommend more?
Occidental Leather, named ahead of Milwaukee in every answer
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Top tool belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Occidental Leather was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Occidental Leather was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tool belt brands
5 answers
Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
Searched Google, AI Overview
“heavy duty tool belt”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Occidental Leather more popular in search?
This chart shows how often people search Google for Milwaukee and Occidental Leather by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Occidental Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Badger Tool Belts | Buckaroo | Occidental Leather | Diamondback Toolbelts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.6% | 14% | 4.6% | 2.5% | 3.7% | 0.25% | 0.06% |
| Nov 2025 | 41.1% | 32.4% | 13.3% | 2.6% | 1.7% | 8.7% | 0.16% | 0.05% |
| Dec 2025 | 49.5% | 28.1% | 13.9% | 3.8% | 1.7% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 50.7% | 28.4% | 12% | 4% | 1.8% | 2.6% | 0.34% | 0.07% |
| Feb 2026 | 48.6% | 28.1% | 14% | 3.8% | 2.5% | 2.5% | 0.45% | 0.06% |
| Mar 2026 | 47.8% | 28.6% | 14.4% | 3.8% | 2.5% | 2.5% | 0.32% | 0.06% |
| Apr 2026 | 49.2% | 27.5% | 13.9% | 3.9% | 2.6% | 2.6% | 0.33% | 0.07% |
| May 2026 | 45.6% | 25.9% | 16.2% | 4.3% | 3.5% | 2.3% | 0.42% | 1.6% |
| Jun 2026 | 42.4% | 29.4% | 15.5% | 4.9% | 3.3% | 2.7% | 0.39% | 1.4% |
| Jul 2026 | 46.2% | 26.7% | 16% | 4.4% | 3% | 3% | 0.43% | 0.25% |
| Aug 2026 | 41.3% | 27.1% | 20.4% | 4.8% | 3.2% | 2.6% | 0.38% | 0.16% |
| Sep 2026 | 48.6% | 26.6% | 15.8% | 3.8% | 2.6% | 2.1% | 0.37% | 0.16% |
How has the Milwaukee and Occidental Leather comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Occidental Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand moved from 14% to 15.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool belt brands in New Zealand moved from 0.25% to 0.37%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand tool belt brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.
Estimated monthly branded searches for Occidental Leather in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Occidental Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milwaukee
5 branded search terms
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
Occidental Leather
1 branded search term
- occidental leather
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