How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.03% of all New Zealand air blower brand searches, placing Bosch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about air blower brands, Bosch did not appear in any of the answers.
Bosch is the sixth most searched of 6 competitors and not listed in any AI answer.
MakitaShare of searches 29.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 24.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
StihlShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
BoschShare of searches 0.03%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Bosch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air blower brands
5 answers
Asked ChatGPT
“Which air blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air blower brands in New Zealand?”
Asked ChatGPT
“What's the best air blower brand in New Zealand for garden cleanup?”
Searched Google, AI Overview
“air blower nz”
Searched Google, AI Overview
“cordless blower nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air blower brands compete with Bosch?
Share of searches by month for Makita, Ryobi, Stihl, DeWalt, Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Stihl | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 22.8% | 22.4% | 16.3% | 7.1% | 0.03% |
| Nov 2025 | 25.9% | 27.4% | 21.6% | 18.7% | 6.3% | 0.03% |
| Dec 2025 | 26.6% | 29.1% | 23.4% | 14.9% | 6% | 0.03% |
| Jan 2026 | 28.1% | 25.4% | 25.7% | 15.5% | 5.4% | 0.03% |
| Feb 2026 | 28.1% | 21.7% | 26.9% | 16.4% | 6.8% | 0.03% |
| Mar 2026 | 27.7% | 25.1% | 22.5% | 17.3% | 7.3% | 0.03% |
| Apr 2026 | 28.7% | 22.7% | 23.9% | 17.5% | 7.1% | 0.03% |
| May 2026 | 26.7% | 18.2% | 28.5% | 17.7% | 9% | 0.03% |
| Jun 2026 | 26.7% | 19.1% | 23.9% | 20.8% | 9.4% | 0.03% |
| Jul 2026 | 27.9% | 19.3% | 25.4% | 18.1% | 9.3% | 0.04% |
| Aug 2026 | 25.7% | 21.5% | 22.5% | 18.4% | 11.8% | 0.03% |
| Sep 2026 | 29.8% | 24.3% | 20.3% | 17.2% | 8.5% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 10.4K | +26.8% | +4.1 points | |
| 2, moved from 3rd to 2nd | 24.3% | 8.5K | +23.4% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.3% | 7.1K | -1.5% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.2% | 6K | +2% | -1.2 points | |
| 5, held 5th | 8.5% | 3K | -21.3% | -3.3 points | |
| 6, held 6th | 0.03% | 10 | 0% | 0 points |
1.
Makita29.8%
Held 1st. 10.4K estimated branded searches, +26.8% vs prior month. Share +4.1 points.
2.
Ryobi24.3%
Moved from 3rd to 2nd. 8.5K estimated branded searches, +23.4% vs prior month. Share +2.7 points.
3.
Stihl20.3%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.3 points.
4.
DeWalt17.2%
Held 4th. 6K estimated branded searches, +2% vs prior month. Share -1.2 points.
8.5%
Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -3.3 points.
6.
Bosch0.03%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among air blower brands in New Zealand held steady at 0.03%.
How did search popularity change for New Zealand air blower brands in September 2026?
5 changes
In September 2026, Ryobi overtook Stihl to rank 2nd among air blower brands in New Zealand, with 24.3% of the searches.
In September 2026, Makita gained share of searches among air blower brands in New Zealand, from 25.7% to 29.8%.
In September 2026, Milwaukee lost share of searches among air blower brands in New Zealand, from 11.8% to 8.5%.
In September 2026, Stihl lost share of searches among air blower brands in New Zealand, from 22.5% to 20.3%.
In September 2026, DeWalt lost share of searches among air blower brands in New Zealand, from 18.4% to 17.2%.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bosch compete?
Is Bosch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.