Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among air blower brands in New Zealand. DeWalt had about 5,990 branded searches, while Bosch had 10. DeWalt made up 17.2% of all air blower brand searches we track, and Bosch accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about air blower brands, DeWalt appeared in three of the five answers and Bosch in none.

Among air blower brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 599 searches for every 1 for Bosch

DeWalt 6K searchesBosch 10 searches

Who does AI mention more?

DeWalt, mentioned in 3 of 5 answers, Bosch in 0

DeWalt in 3 of 5Bosch in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 3Bosch never named

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Top air blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Milwaukee4th
  5. DeWalt5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from searches in New Zealand.

Bosch and DeWalt among air blower brands in New Zealand, by month

Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiStihlDeWaltMilwaukeeBosch
Oct 202531.4%22.8%22.4%16.3%7.1%0.03%
Nov 202525.9%27.4%21.6%18.7%6.3%0.03%
Dec 202526.6%29.1%23.4%14.9%6%0.03%
Jan 202628.1%25.4%25.7%15.5%5.4%0.03%
Feb 202628.1%21.7%26.9%16.4%6.8%0.03%
Mar 202627.7%25.1%22.5%17.3%7.3%0.03%
Apr 202628.7%22.7%23.9%17.5%7.1%0.03%
May 202626.7%18.2%28.5%17.7%9%0.03%
Jun 202626.7%19.1%23.9%20.8%9.4%0.03%
Jul 202627.9%19.3%25.4%18.1%9.3%0.04%
Aug 202625.7%21.5%22.5%18.4%11.8%0.03%
Sep 202629.8%24.3%20.3%17.2%8.5%0.03%

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among air blower brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among air blower brands in New Zealand moved from 16.3% to 17.2%, and its estimated monthly branded searches moved from 5.1K to 6K.

How did search popularity change for New Zealand air blower brands in September 2026?

1 change
  1. In September 2026, DeWalt lost share of searches among air blower brands in New Zealand, from 18.4% to 17.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch air blower

DeWalt

3 branded search terms

  • dewalt
  • dewalt blower
  • dewalt redemption

How the Brand Demand Index is measured

Other head-to-heads among air blower brands

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