Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among air blower brands in New Zealand. Milwaukee had about 2,950 branded searches, while Bosch had 10. Milwaukee made up 8.5% of all air blower brand searches we track, and Bosch accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about air blower brands, Milwaukee appeared in three of the five answers and Bosch in none.
Who do people search for more?
Milwaukee, about 295 searches for every 1 for Bosch
Who does AI mention more?
Milwaukee, mentioned in 3 of 5 answers, Bosch in 0
Who does AI recommend more?
Milwaukee, the only one of the two named
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Top air blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air blower brands
5 answers
Asked ChatGPT
“Which air blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air blower brands in New Zealand?”
Asked ChatGPT
“What's the best air blower brand in New Zealand for garden cleanup?”
Searched Google, AI Overview
“air blower nz”
Searched Google, AI Overview
“cordless blower nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Stihl | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 22.8% | 22.4% | 16.3% | 7.1% | 0.03% |
| Nov 2025 | 25.9% | 27.4% | 21.6% | 18.7% | 6.3% | 0.03% |
| Dec 2025 | 26.6% | 29.1% | 23.4% | 14.9% | 6% | 0.03% |
| Jan 2026 | 28.1% | 25.4% | 25.7% | 15.5% | 5.4% | 0.03% |
| Feb 2026 | 28.1% | 21.7% | 26.9% | 16.4% | 6.8% | 0.03% |
| Mar 2026 | 27.7% | 25.1% | 22.5% | 17.3% | 7.3% | 0.03% |
| Apr 2026 | 28.7% | 22.7% | 23.9% | 17.5% | 7.1% | 0.03% |
| May 2026 | 26.7% | 18.2% | 28.5% | 17.7% | 9% | 0.03% |
| Jun 2026 | 26.7% | 19.1% | 23.9% | 20.8% | 9.4% | 0.03% |
| Jul 2026 | 27.9% | 19.3% | 25.4% | 18.1% | 9.3% | 0.04% |
| Aug 2026 | 25.7% | 21.5% | 22.5% | 18.4% | 11.8% | 0.03% |
| Sep 2026 | 29.8% | 24.3% | 20.3% | 17.2% | 8.5% | 0.03% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among air blower brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands in New Zealand moved from 7.1% to 8.5%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand air blower brands in September 2026?
1 change
In September 2026, Milwaukee lost share of searches among air blower brands in New Zealand, from 11.8% to 8.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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