Brandwave

Bosch vs Rain-X:Which is more popular?

In September 2026, Rain-X had more branded searches than Bosch among wiper blade brands in New Zealand. Rain-X had about 600 branded searches, while Bosch had 400. Rain-X made up 30.8% of all wiper blade brand searches we track, and Bosch accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about wiper blade brands, Bosch appeared in four of the five answers and Rain-X in none.

Among wiper blade brands in New Zealand in September 2026

Who do people search for more?

Rain-X, about 50% more searches than Bosch

Rain-X 600 searchesBosch 400 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Rain-X in 0

Bosch in 4 of 5Rain-X in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 4Rain-X never named

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Top wiper blade brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rain-X did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Tridon2nd
  3. Trico3rd
  4. Rain-X–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tridon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trico3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain-X0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wiper blade brands

5 answers
  • Asked ChatGPT

    “Which wiper blade brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What are the best wiper blade brands in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What's the best wiper blade brand in New Zealand for rainy driving?”

    1. 1Bosch
    2. 2Trico
  • Searched Google, AI Overview

    “windscreen wipers nz”

    1. 1Bosch
    2. 2Tridon
  • Searched Google, AI Overview

    “car wiper blades”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Bosch or Rain-X more popular in search?

    This chart shows how often people search Google for Bosch and Rain-X by name. Each line represents a brand's share of searches for all four wiper blade brands we track, month by month, from searches in New Zealand.

    Bosch and Rain-X among wiper blade brands in New Zealand, by month

    Share of searches by month for Rain-X, Bosch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRain-XTridonBoschTrico
    Oct 202528.7%34.5%21.6%15.2%
    Nov 202529.9%36%15.9%18.3%
    Dec 202534.3%27.3%21%17.5%
    Jan 202630.5%24.4%18.8%26.4%
    Feb 202628.2%27.6%23.6%20.7%
    Mar 202629.9%23.9%24.9%21.4%
    Apr 202633.5%22%24.3%20.2%
    May 202630%24%24.5%21.5%
    Jun 202631.9%25.8%26.2%16.2%
    Jul 202635.6%23.4%25.9%15.1%
    Aug 202631.2%25.2%27.8%15.8%
    Sep 202630.8%30.3%20.5%18.5%

    How has the Bosch and Rain-X comparison changed over the last 12 months?

    3 findings
    • Rain-X was ahead of Bosch in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand moved from 21.6% to 20.5%, and its estimated monthly branded searches moved from 370 to 400.
    • Across the 12 months ending September 2026, Rain-X’s share of searches among wiper blade brands in New Zealand moved from 28.7% to 30.8%, and its estimated monthly branded searches moved from 490 to 600.

    How did search popularity change for New Zealand wiper blade brands in September 2026?

    3 changes
    1. In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches.

    2. In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%.

    3. Estimated monthly branded searches for Rain-X in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Bosch’s and Rain-X’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bosch

    2 branded search terms

    • bosch aerotwin
    • bosch wiper blades

    Rain-X

    2 branded search terms

    • rain x wipers
    • rain-x

    How the Brand Demand Index is measured

    Other head-to-heads among wiper blade brands

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