Bosch vs Liebherr:Which is more popular?
In September 2026, Bosch had more branded searches than Liebherr among undercounter fridge brands in New Zealand. Bosch had about 980 branded searches, while Liebherr had 720. Bosch made up 2.8% of all undercounter fridge brand searches we track, and Liebherr accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about undercounter fridge brands, Bosch appeared in four of the five answers and Liebherr in three. Bosch and Liebherr were each mentioned first in two of the four answers.
Who do people search for more?
Bosch, about 36% more searches than Liebherr
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Liebherr in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Bosch vs Liebherr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top undercounter fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liebherr was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and Liebherr were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Bosch2nd
Liebherr2nd
Haier4th
KitchenAid–
Kenwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about undercounter fridge brands
5 answers
Asked ChatGPT
“Which undercounter fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best undercounter fridge brands in New Zealand?”
Asked ChatGPT
“What's the best undercounter fridge brand in New Zealand for small kitchen?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“best fridge brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Liebherr more popular in search?
This chart shows how often people search Google for Bosch and Liebherr by name. Each line represents a brand's share of searches for all six undercounter fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bosch, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Kenwood | Haier | Bosch | Liebherr |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 19.1% | 11.6% | 7.4% | 2.2% | 1.7% |
| Nov 2025 | 53.5% | 25.4% | 11.7% | 5.9% | 2.1% | 1.3% |
| Dec 2025 | 48.1% | 28.8% | 14.6% | 5.5% | 1.9% | 1.1% |
| Jan 2026 | 54.6% | 22% | 12% | 7.6% | 2.1% | 1.6% |
| Feb 2026 | 59.8% | 19.2% | 10.6% | 6.6% | 2.1% | 1.7% |
| Mar 2026 | 64.6% | 16.9% | 9.1% | 5.7% | 2.1% | 1.5% |
| Apr 2026 | 58.8% | 18.7% | 11% | 7.7% | 2.2% | 1.7% |
| May 2026 | 61.6% | 16.9% | 11.4% | 6.8% | 2.2% | 1.2% |
| Jun 2026 | 62.2% | 16.6% | 10.8% | 6.9% | 2.2% | 1.2% |
| Jul 2026 | 64.9% | 15.5% | 10.1% | 6.3% | 2% | 1.1% |
| Aug 2026 | 62.6% | 16.8% | 10.7% | 6.5% | 2.2% | 1.2% |
| Sep 2026 | 58.2% | 19.6% | 11.3% | 6% | 2.8% | 2.1% |
How has the Bosch and Liebherr comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Liebherr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among undercounter fridge brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 780 to 980.
- Across the 12 months ending September 2026, Liebherr’s share of searches among undercounter fridge brands in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand undercounter fridge brands in September 2026?
2 changes
In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.
In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among undercounter fridge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.