Brandwave

How popular isLiebherr?

In September 2026, people searched for Liebherr by name about 720 times in New Zealand, a 22% increase from the previous year. These searches made up 2.1% of all New Zealand undercounter fridge brand searches, placing Liebherr sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, Liebherr appeared in three of the five answers and was the joint second most recommended of the six.

Search and AI answers in September 2026

Liebherr is the sixth most searched of 6 competitors and the joint second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. LiebherrShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liebherr was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr is the joint second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Liebherr2nd
  4. Haier4th
  5. KitchenAid–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which undercounter fridge brands compete with Liebherr?

Liebherr against undercounter fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidKenwoodHaierBoschLiebherr
Oct 202558.1%19.1%11.6%7.4%2.2%1.7%
Nov 202553.5%25.4%11.7%5.9%2.1%1.3%
Dec 202548.1%28.8%14.6%5.5%1.9%1.1%
Jan 202654.6%22%12%7.6%2.1%1.6%
Feb 202659.8%19.2%10.6%6.6%2.1%1.7%
Mar 202664.6%16.9%9.1%5.7%2.1%1.5%
Apr 202658.8%18.7%11%7.7%2.2%1.7%
May 202661.6%16.9%11.4%6.8%2.2%1.2%
Jun 202662.2%16.6%10.8%6.9%2.2%1.2%
Jul 202664.9%15.5%10.1%6.3%2%1.1%
Aug 202662.6%16.8%10.7%6.5%2.2%1.2%
Sep 202658.2%19.6%11.3%6%2.8%2.1%

  1. 1.Fisher & Paykel

    58.2%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.

  2. 2.KitchenAid

    19.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

  3. 3.Kenwood

    11.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +0.6 points.

  4. 4.Haier

    6%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  5. 5.Bosch

    2.8%

    Held 5th. 980 estimated branded searches, +12.6% vs prior month. Share +0.6 points.

  6. 6.Liebherr

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.9 points.

Compare popularity between Liebherr and its closest rivals

Every comparison with Liebherr

5 comparisons

How has branded search demand for Liebherr changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr in New Zealand rose from 590 to 720.
  • Across the 12 months ending September 2026, Liebherr’s share of searches among undercounter fridge brands in New Zealand held steady, from 1.7% to 2.1%.

How did search popularity change for New Zealand undercounter fridge brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.

  2. In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.

  4. In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.

  5. In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.

  6. In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

How are Liebherr’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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