Fisher & Paykel vs KitchenAid:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than KitchenAid among undercounter fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,790. Fisher & Paykel made up 58.2% of all undercounter fridge brand searches we track, and KitchenAid accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about undercounter fridge brands, Fisher & Paykel appeared in four of the five answers and KitchenAid in none.
Who do people search for more?
Fisher & Paykel, about 3 searches for every 1 for KitchenAid
Who does AI mention more?
Fisher & Paykel, mentioned in 4 of 5 answers, KitchenAid in 0
Who does AI recommend more?
Fisher & Paykel, the only one of the two named
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Top undercounter fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch2nd
Liebherr2nd
Haier4th
KitchenAid–
Kenwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about undercounter fridge brands
5 answers
Asked ChatGPT
“Which undercounter fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best undercounter fridge brands in New Zealand?”
Asked ChatGPT
“What's the best undercounter fridge brand in New Zealand for small kitchen?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“best fridge brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or KitchenAid more popular in search?
This chart shows how often people search Google for Fisher & Paykel and KitchenAid by name. Each line represents a brand's share of searches for all six undercounter fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Kenwood | Haier | Bosch | Liebherr |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 19.1% | 11.6% | 7.4% | 2.2% | 1.7% |
| Nov 2025 | 53.5% | 25.4% | 11.7% | 5.9% | 2.1% | 1.3% |
| Dec 2025 | 48.1% | 28.8% | 14.6% | 5.5% | 1.9% | 1.1% |
| Jan 2026 | 54.6% | 22% | 12% | 7.6% | 2.1% | 1.6% |
| Feb 2026 | 59.8% | 19.2% | 10.6% | 6.6% | 2.1% | 1.7% |
| Mar 2026 | 64.6% | 16.9% | 9.1% | 5.7% | 2.1% | 1.5% |
| Apr 2026 | 58.8% | 18.7% | 11% | 7.7% | 2.2% | 1.7% |
| May 2026 | 61.6% | 16.9% | 11.4% | 6.8% | 2.2% | 1.2% |
| Jun 2026 | 62.2% | 16.6% | 10.8% | 6.9% | 2.2% | 1.2% |
| Jul 2026 | 64.9% | 15.5% | 10.1% | 6.3% | 2% | 1.1% |
| Aug 2026 | 62.6% | 16.8% | 10.7% | 6.5% | 2.2% | 1.2% |
| Sep 2026 | 58.2% | 19.6% | 11.3% | 6% | 2.8% | 2.1% |
How has the Fisher & Paykel and KitchenAid comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among undercounter fridge brands in New Zealand moved from 58.1% to 58.2%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among undercounter fridge brands in New Zealand moved from 19.1% to 19.6%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand undercounter fridge brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.
In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
KitchenAid
8 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid pasta attachment
- kitchenaid sausage grinder
Other head-to-heads among undercounter fridge brands
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