Under counter freezer brands in New Zealand:Which are most popular?
In September 2026, Hisense was the most searched under counter freezer brand in New Zealand, accounting for 72.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Beko was mentioned most often, in three of the five answers. Bosch was recommended most often, coming first in both responses that gave a list.
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Top under counter freezer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Beko was mentioned most often, in three of the five answers. Bosch was recommended most often, coming first in both answers that gave a list. Beko was second. Hisense, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best under counter freezer brands in New Zealand?”
Asked ChatGPT
“What's the best under counter freezer brand in New Zealand for small kitchen?”
- 1
Beko
- 1
Searched Google, AI Overview
“small freezer nz”
Searched Google, AI Overview
“best freezer brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which under counter freezer brands do people search for most?
This chart shows how often people search Google for each under counter freezer brand by name. Each line represents a brand's share of searches for all three under counter freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Bosch |
|---|---|---|---|
| Oct 2025 | 69.4% | 30.6% | 0% |
| Nov 2025 | 77.5% | 22.5% | 0% |
| Dec 2025 | 77.3% | 22.2% | 0.46% |
| Jan 2026 | 77.1% | 22.4% | 0.47% |
| Feb 2026 | 68.2% | 31.8% | 0% |
| Mar 2026 | 73.8% | 26.2% | 0% |
| Apr 2026 | 77.3% | 22.2% | 0.46% |
| May 2026 | 69.4% | 30.6% | 0% |
| Jun 2026 | 73.5% | 26.5% | 0% |
| Jul 2026 | 73.2% | 26.3% | 0.45% |
| Aug 2026 | 68.2% | 31.2% | 0.65% |
| Sep 2026 | 72.7% | 27.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 1K | -0.95% | +4.5 points | |
| 2, held 2nd | 27.3% | 390 | -18.8% | -3.9 points | |
| 3, held 3rd | 0% | 0 | -100% | -0.6 points |
Which brand is most popular in search among under counter freezer brands in New Zealand?
3 brands
In September 2026, Hisense was the most searched among under counter freezer brands in New Zealand, with an estimated 1K branded searches, 72.7% of all searches for the three we track. Beko is in 2nd place, 45.5 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Hisense | 69.4% → 72.7% | 77.5%Nov 2025 | 68.2%Aug 2026 | 1st |
| Beko | 30.6% → 27.3% | 31.8%Feb 2026 | 22.2%Dec 2025 | 2nd |
 Bosch | 0% | 0.65%Aug 2026 | 0%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand increased from 69.4% to 72.7%.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand decreased from 30.6% to 27.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand peaked at 77.5% in November 2025 and was lowest at 68.2% in August 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand peaked at 31.8% in February 2026 and was lowest at 22.2% in December 2025.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among under counter freezer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand under counter freezer brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.
In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.
In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%.
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