DeWalt vs Festool:Which is more popular?
In September 2026, DeWalt had more branded searches than Festool among router circle jig brands in New Zealand. DeWalt had about 5,710 branded searches, while Festool had 3,050. DeWalt made up 35.2% of all router circle jig brand searches we track, and Festool accounted for 18.8%. When we asked ChatGPT and Google AI Overviews about router circle jig brands, DeWalt appeared in three of the four answers and Festool in one.
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Top router circle jig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Festool was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about router circle jig brands
4 answers
Asked ChatGPT
“Which router circle jig brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router circle jig brands in New Zealand?”
Asked ChatGPT
“What's the best router circle jig brand in New Zealand for precise circles?”
Searched Google, AI Overview
“best router circle jig”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“router circle cutting jig”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Festool more popular in search?
This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all four router circle jig brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Festool | Bosch |
|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.9% | 17% | 0% |
| Nov 2025 | 52.7% | 36.3% | 11% | 0% |
| Dec 2025 | 59.7% | 29.9% | 10.4% | 0% |
| Jan 2026 | 53.9% | 33.7% | 12.4% | 0% |
| Feb 2026 | 46.7% | 37.4% | 15.9% | 0% |
| Mar 2026 | 49.6% | 34.2% | 16.1% | 0% |
| Apr 2026 | 48% | 37.4% | 14.6% | 0% |
| May 2026 | 41.4% | 39.8% | 18.7% | 0.08% |
| Jun 2026 | 39% | 42.5% | 18.5% | 0% |
| Jul 2026 | 40.3% | 39.6% | 20.1% | 0% |
| Aug 2026 | 43.5% | 40.6% | 15.8% | 0.07% |
| Sep 2026 | 46.1% | 35.2% | 18.8% | 0% |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router circle jig brands in New Zealand moved from 35.9% to 35.2%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 12 months ending September 2026, Festool’s share of searches among router circle jig brands in New Zealand moved from 17% to 18.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand router circle jig brands in September 2026?
2 changes
In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.
In September 2026, DeWalt lost share of searches among router circle jig brands in New Zealand, from 40.6% to 35.2%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among router circle jig brands
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