DeWalt vs Festool:Which is more popular?
In September 2026, DeWalt had more branded searches than Festool among biscuit joiner brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 3,050. DeWalt made up 18.1% of all biscuit joiner brand searches we track, and Festool accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about biscuit joiner brands, DeWalt appeared in four of the five answers and Festool in two. DeWalt was mentioned before Festool in every answer.
Who do people search for more?
DeWalt, about 64% more searches than Festool
Who does AI mention more?
DeWalt, mentioned in 4 of 5 answers, Festool in 2
Who does AI recommend more?
DeWalt, named ahead of Festool in every answer
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Top biscuit joiner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Festool was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Festool in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit joiner brands
5 answers
Asked ChatGPT
“Which biscuit joiner should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit joiner brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit joiner in New Zealand for woodworking projects?”
Searched Google, AI Overview
“biscuit joiner”
Searched Google, AI Overview
“wood biscuit joiner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is DeWalt or Festool more popular in search?
This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six biscuit joiner brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 27.4% | 18.8% | 9.9% | 9.9% | 0.04% |
| Nov 2025 | 27.7% | 34.3% | 21.9% | 7.2% | 8.9% | 0.04% |
| Dec 2025 | 30.3% | 37.5% | 17.2% | 6.5% | 8.5% | 0.04% |
| Jan 2026 | 33.3% | 32.6% | 18.7% | 7.5% | 7.9% | 0.04% |
| Feb 2026 | 34% | 27.2% | 19.6% | 9.3% | 9.8% | 0.05% |
| Mar 2026 | 31.5% | 30.3% | 18.9% | 9.8% | 9.5% | 0.04% |
| Apr 2026 | 34.6% | 27.7% | 19.4% | 8.4% | 9.8% | 0.05% |
| May 2026 | 34.8% | 22.8% | 19.8% | 10.3% | 12.3% | 0.05% |
| Jun 2026 | 32.4% | 22.5% | 22.5% | 10.7% | 11.8% | 0.04% |
| Jul 2026 | 34.2% | 22.8% | 19.7% | 11.4% | 11.8% | 0.05% |
| Aug 2026 | 30.5% | 25.2% | 20% | 9.2% | 15% | 0.04% |
| Sep 2026 | 33% | 27.1% | 18.1% | 11.1% | 10.7% | 0.07% |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among biscuit joiner brands in New Zealand moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Festool’s share of searches among biscuit joiner brands in New Zealand moved from 9.9% to 11.1%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand biscuit joiner brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 4th among biscuit joiner brands in New Zealand, with 11.1% of the searches.
In September 2026, DeWalt lost share of searches among biscuit joiner brands in New Zealand, from 20% to 18.1%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among biscuit joiner brands
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