DeWalt vs HiKOKI:Which is more popular?
In September 2026, DeWalt had more branded searches than HiKOKI among air nailer brands in New Zealand. DeWalt had about 4,990 branded searches, while HiKOKI had 1,970. DeWalt made up 24.2% of all air nailer brand searches we track, and HiKOKI accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about air nailer brands, HiKOKI appeared in three of the five answers and DeWalt in one. HiKOKI was mentioned before DeWalt in every answer that named either.
Who do people search for more?
DeWalt, about 3 searches for every 1 for HiKOKI
Who does AI mention more?
HiKOKI, mentioned in 3 of 5 answers, DeWalt in 1
Who does AI recommend more?
HiKOKI, named ahead of DeWalt in 3 of 3 answers
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HiKOKI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HiKOKI was listed before DeWalt in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or HiKOKI more popular in search?
This chart shows how often people search Google for DeWalt and HiKOKI by name. Each line represents a brand's share of searches for all eight air nailer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, HiKOKI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
How has the DeWalt and HiKOKI comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of HiKOKI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among air nailer brands in New Zealand moved from 24.1% to 24.2%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among air nailer brands in New Zealand moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 1.6K to 2K.
How did search popularity change for New Zealand air nailer brands in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DeWalt’s and HiKOKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air nailer brands
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