Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Makita among power screwdriver brands in New Zealand. Ryobi had about 8,360 branded searches, while Makita had 8,100. Ryobi made up 32.2% of all power screwdriver brand searches we track, and Makita accounted for 31.2%. When we asked ChatGPT and Google AI Overviews about power screwdriver brands, Makita appeared in three of the four answers and Ryobi in two. Ryobi was mentioned before Makita in two out of three answers.

Among power screwdriver brands in New Zealand in September 2026

Who do people search for more?

Ryobi and Makita are searched for about as often as each other.

Ryobi 8.4K searchesMakita 8.1K searches

Who does AI mention more?

Makita, mentioned in 3 of 4 answers, Ryobi in 2

Makita in 3 of 4Ryobi in 2 of 4

Who does AI recommend more?

Ryobi, named ahead of Makita in 2 of 3 answers

Ryobi first in 2Makita first in 1

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Top power screwdriver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Makita was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ryobi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ryobi was listed before Makita in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Ryobi3rd
  4. DeWalt4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about power screwdriver brands

4 answers
  • Asked ChatGPT

    “Which power screwdriver brand should I buy in New Zealand?”

    1. 1Ryobi
    2. 2Makita
    3. 3Bosch
    4. 4DeWalt
  • Asked ChatGPT

    “What are the best power screwdriver brands in New Zealand?”

    1. 1Bosch
    2. 2Ryobi
    3. 3Makita
    4. 4DeWalt
    5. 5Milwaukee
  • Asked ChatGPT

    “What's the best power screwdriver brand in New Zealand for quick assembly?”

    1. 1Bosch
    2. 2Makita
    3. 3Milwaukee
  • Searched Google, AI Overview

    “best power screwdriver”

    1. 1Bosch
  • Searched Google, AI Overview

    “cordless screwdriver nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all five power screwdriver brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among power screwdriver brands in New Zealand, by month

Share of searches by month for Ryobi, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMakitaDeWaltMilwaukeeBosch
Oct 202531.9%30.8%19.6%10.3%7.5%
Nov 202537.8%24.7%22.4%9.2%6%
Dec 202541.4%27%17.7%8.7%5.3%
Jan 202636.3%30.3%19.2%8.1%6%
Feb 202630.7%31.8%20.8%10.4%6.3%
Mar 202634.1%29.7%20.2%10.2%5.9%
Apr 202631.7%31.8%20.2%10.2%6.3%
May 202626.4%31.9%20.9%13%7.7%
Jun 202626.2%30%24%12.6%7.3%
Jul 202627%31.9%20.9%12.5%7.7%
Aug 202629.2%27.6%20.8%15.7%6.7%
Sep 202632.2%31.2%19.2%11.3%6.2%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Makita took it in February 2026, Ryobi took it in March 2026, Makita took it in April 2026, Ryobi took it in August 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among power screwdriver brands in New Zealand moved from 30.8% to 31.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power screwdriver brands in New Zealand moved from 31.9% to 32.2%, and its estimated monthly branded searches moved from 6.8K to 8.4K.

How did search popularity change for New Zealand power screwdriver brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among power screwdriver brands in New Zealand, from 27.6% to 31.2%.

  2. In September 2026, Ryobi gained share of searches among power screwdriver brands in New Zealand, from 29.2% to 32.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Ryobi

3 branded search terms

  • ryobi
  • ryobi power washers
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among power screwdriver brands

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