DeWalt vs Festool:Which is more popular?
In September 2026, DeWalt had more branded searches than Festool among countersink bit brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 2,980. DeWalt made up 44.1% of all countersink bit brand searches we track, and Festool accounted for 26.3%. When we asked ChatGPT and Google AI Overviews about countersink bit brands, Festool appeared in one of the five answers and DeWalt in none.
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Top countersink bit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sutton Tools1st
Trend2nd
Milwaukee3rd- Festool4th
DeWalt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about countersink bit brands
5 answers
Asked ChatGPT
“Which countersink bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best countersink bit brands in New Zealand?”
Asked ChatGPT
“What's the best countersink bit brand in New Zealand for drilling clean holes?”
Searched Google, AI Overview
“countersink drill bit”
Searched Google, AI Overview
“drill bit set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Festool more popular in search?
This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all five countersink bit brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Milwaukee | Sutton Tools | Trend |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 24.1% | 24.3% | 5.3% | 0.11% |
| Nov 2025 | 55.6% | 18.1% | 22.7% | 3.6% | 0.09% |
| Dec 2025 | 51.1% | 18.9% | 25.2% | 4.6% | 0.12% |
| Jan 2026 | 52.8% | 20.8% | 22.3% | 4% | 0.13% |
| Feb 2026 | 48.7% | 22.7% | 24.2% | 4.4% | 0% |
| Mar 2026 | 47% | 24.2% | 23.7% | 5% | 0.1% |
| Apr 2026 | 49.8% | 21.3% | 25.1% | 3.8% | 0.12% |
| May 2026 | 44.5% | 22.8% | 27.8% | 4.9% | 0% |
| Jun 2026 | 48.4% | 22.5% | 25.5% | 3.6% | 0.09% |
| Jul 2026 | 44.3% | 25.1% | 26.5% | 4% | 0.1% |
| Aug 2026 | 43.8% | 19.8% | 32.9% | 3.4% | 0.09% |
| Sep 2026 | 44.1% | 26.3% | 26.1% | 3.4% | 0.09% |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand moved from 46.2% to 44.1%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Festool’s share of searches among countersink bit brands in New Zealand moved from 24.1% to 26.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand countersink bit brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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