Crescent Wiss vs Irwin:Which is more popular?
In September 2026, Irwin had more branded searches than Crescent Wiss among tin snips brands in New Zealand. Irwin had about 170 branded searches, while Crescent Wiss had 10. Irwin made up 2.6% of all tin snips brand searches we track, and Crescent Wiss accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Crescent Wiss appeared in all five answers and Irwin in four. Crescent Wiss was mentioned before Irwin in every answer.
Who do people search for more?
Irwin, about 17 searches for every 1 for Crescent Wiss
Who does AI mention more?
Crescent Wiss, mentioned in every answer we collected
Who does AI recommend more?
Crescent Wiss, named ahead of Irwin in every answer
Follow Crescent Wiss vs Irwin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crescent Wiss appeared in all five answers. Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crescent Wiss was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tin snips brands
5 answers
Asked ChatGPT
“Which tin snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tin snips brands in New Zealand?”
Asked ChatGPT
“What's the best tin snips brand in New Zealand for metal cutting?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crescent Wiss or Irwin more popular in search?
This chart shows how often people search Google for Crescent Wiss and Irwin by name. Each line represents a brand's share of searches for all six tin snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Irwin, Crescent Wiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Fiskars | Bahco | Irwin | Crescent Wiss | Trojan |
|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 20.8% | 4.5% | 2.6% | 0.17% | 0% |
| Nov 2025 | 78.6% | 14.9% | 4.2% | 2.1% | 0.13% | 0% |
| Dec 2025 | 69.7% | 21.5% | 6.3% | 2.4% | 0.16% | 0% |
| Jan 2026 | 72.5% | 18.9% | 5.5% | 2.8% | 0.17% | 0.17% |
| Feb 2026 | 75.9% | 15.5% | 5.6% | 2.8% | 0.18% | 0% |
| Mar 2026 | 76.8% | 14.4% | 5.5% | 3.1% | 0.17% | 0% |
| Apr 2026 | 74.4% | 16.2% | 5.7% | 3.4% | 0.18% | 0.18% |
| May 2026 | 71.8% | 18.4% | 6.5% | 3.2% | 0.17% | 0% |
| Jun 2026 | 74.5% | 16.8% | 5.5% | 3% | 0.14% | 0.14% |
| Jul 2026 | 70.9% | 19% | 6.4% | 3.4% | 0.16% | 0% |
| Aug 2026 | 74.7% | 15.1% | 5.8% | 4.2% | 0.15% | 0% |
| Sep 2026 | 75.8% | 15.5% | 5.9% | 2.6% | 0.15% | 0% |
How has the Crescent Wiss and Irwin comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Crescent Wiss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crescent Wiss’ share of searches among tin snips brands in New Zealand moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170.
How did search popularity change for New Zealand tin snips brands in September 2026?
1 change

In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crescent Wiss’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crescent Wiss
1 branded search term
- crescent wiss
Irwin
2 branded search terms
- irwin clamps
- irwin tools
Other head-to-heads among tin snips brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.