Brandwave

Crescent Wiss vs Irwin:Which is more popular?

In September 2026, Irwin had more branded searches than Crescent Wiss among tin snips brands in New Zealand. Irwin had about 170 branded searches, while Crescent Wiss had 10. Irwin made up 2.6% of all tin snips brand searches we track, and Crescent Wiss accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Crescent Wiss appeared in all five answers and Irwin in four. Crescent Wiss was mentioned before Irwin in every answer.

Among tin snips brands in New Zealand in September 2026

Who do people search for more?

Irwin, about 17 searches for every 1 for Crescent Wiss

Irwin 170 searchesCrescent Wiss 10 searches

Who does AI mention more?

Crescent Wiss, mentioned in every answer we collected

Crescent Wiss in 5 of 5Irwin in 4 of 5

Who does AI recommend more?

Crescent Wiss, named ahead of Irwin in every answer

Crescent Wiss first in 3Irwin never first

Follow Crescent Wiss vs Irwin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crescent Wiss appeared in all five answers. Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crescent Wiss was listed before Irwin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent Wiss1st
  2. Irwin2nd
  3. Trojan3rd
  4. Bahco4th
  5. DeWalt–
  6. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tin snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crescent Wiss or Irwin more popular in search?

This chart shows how often people search Google for Crescent Wiss and Irwin by name. Each line represents a brand's share of searches for all six tin snips brands we track, month by month, from searches in New Zealand.

Crescent Wiss and Irwin among tin snips brands in New Zealand, by month

Share of searches by month for Irwin, Crescent Wiss. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFiskarsBahcoIrwinCrescent WissTrojan
Oct 202572%20.8%4.5%2.6%0.17%0%
Nov 202578.6%14.9%4.2%2.1%0.13%0%
Dec 202569.7%21.5%6.3%2.4%0.16%0%
Jan 202672.5%18.9%5.5%2.8%0.17%0.17%
Feb 202675.9%15.5%5.6%2.8%0.18%0%
Mar 202676.8%14.4%5.5%3.1%0.17%0%
Apr 202674.4%16.2%5.7%3.4%0.18%0.18%
May 202671.8%18.4%6.5%3.2%0.17%0%
Jun 202674.5%16.8%5.5%3%0.14%0.14%
Jul 202670.9%19%6.4%3.4%0.16%0%
Aug 202674.7%15.1%5.8%4.2%0.15%0%
Sep 202675.8%15.5%5.9%2.6%0.15%0%

How has the Crescent Wiss and Irwin comparison changed over the last 12 months?

3 findings
  • Irwin was ahead of Crescent Wiss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crescent Wiss’ share of searches among tin snips brands in New Zealand moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170.

How did search popularity change for New Zealand tin snips brands in September 2026?

1 change
  1. In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crescent Wiss’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crescent Wiss

1 branded search term

  • crescent wiss

Irwin

2 branded search terms

  • irwin clamps
  • irwin tools

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.