Fiskars vs Irwin:Which is more popular?
In September 2026, Fiskars had more branded searches than Irwin among tin snips brands in New Zealand. Fiskars had about 1,020 branded searches, while Irwin had 170. Fiskars made up 15.5% of all tin snips brand searches we track, and Irwin accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Irwin appeared in four of the five answers and Fiskars in none.
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Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tin snips brands
5 answers
Asked ChatGPT
“Which tin snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tin snips brands in New Zealand?”
Asked ChatGPT
“What's the best tin snips brand in New Zealand for metal cutting?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiskars or Irwin more popular in search?
This chart shows how often people search Google for Fiskars and Irwin by name. Each line represents a brand's share of searches for all six tin snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fiskars, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Fiskars | Bahco | Irwin | Crescent Wiss | Trojan |
|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 20.8% | 4.5% | 2.6% | 0.17% | 0% |
| Nov 2025 | 78.6% | 14.9% | 4.2% | 2.1% | 0.13% | 0% |
| Dec 2025 | 69.7% | 21.5% | 6.3% | 2.4% | 0.16% | 0% |
| Jan 2026 | 72.5% | 18.9% | 5.5% | 2.8% | 0.17% | 0.17% |
| Feb 2026 | 75.9% | 15.5% | 5.6% | 2.8% | 0.18% | 0% |
| Mar 2026 | 76.8% | 14.4% | 5.5% | 3.1% | 0.17% | 0% |
| Apr 2026 | 74.4% | 16.2% | 5.7% | 3.4% | 0.18% | 0.18% |
| May 2026 | 71.8% | 18.4% | 6.5% | 3.2% | 0.17% | 0% |
| Jun 2026 | 74.5% | 16.8% | 5.5% | 3% | 0.14% | 0.14% |
| Jul 2026 | 70.9% | 19% | 6.4% | 3.4% | 0.16% | 0% |
| Aug 2026 | 74.7% | 15.1% | 5.8% | 4.2% | 0.15% | 0% |
| Sep 2026 | 75.8% | 15.5% | 5.9% | 2.6% | 0.15% | 0% |
How has the Fiskars and Irwin comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand moved from 20.8% to 15.5%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170.
How did search popularity change for New Zealand tin snips brands in September 2026?
2 changes
In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.
Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tin snips brands
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