Brandwave

Bahco vs Irwin:Which is more popular?

In September 2026, Bahco had more branded searches than Irwin among tin snips brands in New Zealand. Bahco had about 390 branded searches, while Irwin had 170. Bahco made up 5.9% of all tin snips brand searches we track, and Irwin accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Irwin appeared in four of the five answers and Bahco in one. Irwin was mentioned before Bahco in every answer.

Among tin snips brands in New Zealand in September 2026

Who do people search for more?

Bahco, about 2 searches for every 1 for Irwin

Bahco 390 searchesIrwin 170 searches

Who does AI mention more?

Irwin, mentioned in 4 of 5 answers, Bahco in 1

Irwin in 4 of 5Bahco in 1 of 5

Who does AI recommend more?

Irwin, named ahead of Bahco in every answer

Irwin first in 3Bahco never first

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bahco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was listed before Bahco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent Wiss1st
  2. Irwin2nd
  3. Trojan3rd
  4. Bahco4th
  5. DeWalt–
  6. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tin snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bahco or Irwin more popular in search?

This chart shows how often people search Google for Bahco and Irwin by name. Each line represents a brand's share of searches for all six tin snips brands we track, month by month, from searches in New Zealand.

Bahco and Irwin among tin snips brands in New Zealand, by month

Share of searches by month for Bahco, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFiskarsBahcoIrwinCrescent WissTrojan
Oct 202572%20.8%4.5%2.6%0.17%0%
Nov 202578.6%14.9%4.2%2.1%0.13%0%
Dec 202569.7%21.5%6.3%2.4%0.16%0%
Jan 202672.5%18.9%5.5%2.8%0.17%0.17%
Feb 202675.9%15.5%5.6%2.8%0.18%0%
Mar 202676.8%14.4%5.5%3.1%0.17%0%
Apr 202674.4%16.2%5.7%3.4%0.18%0.18%
May 202671.8%18.4%6.5%3.2%0.17%0%
Jun 202674.5%16.8%5.5%3%0.14%0.14%
Jul 202670.9%19%6.4%3.4%0.16%0%
Aug 202674.7%15.1%5.8%4.2%0.15%0%
Sep 202675.8%15.5%5.9%2.6%0.15%0%

How has the Bahco and Irwin comparison changed over the last 12 months?

3 findings
  • Bahco was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among tin snips brands in New Zealand moved from 4.5% to 5.9%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170.

How did search popularity change for New Zealand tin snips brands in September 2026?

2 changes
  1. In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.

  2. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bahco’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

Irwin

2 branded search terms

  • irwin clamps
  • irwin tools

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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