Brandwave

John Deere vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than John Deere among walk behind mower brands in New Zealand. Makita had about 8,100 branded searches, while John Deere had 3,590. Makita made up 39.5% of all walk behind mower brand searches we track, and John Deere accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about walk behind mower brands, Makita appeared in three of the five answers and John Deere in none.

Among walk behind mower brands in New Zealand in September 2026

Who do people search for more?

Makita, about 2 searches for every 1 for John Deere

Makita 8.1K searchesJohn Deere 3.6K searches

Who does AI mention more?

Makita, mentioned in 3 of 5 answers, John Deere in 0

Makita in 3 of 5John Deere in 0 of 5

Who does AI recommend more?

Makita, the only one of the two named

Makita first in 3John Deere never named

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Top walk behind mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Masport1st
  2. Honda Power Equipment2nd
  3. Makita3rd
  4. Husqvarna–
  5. John Deere–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about walk behind mower brands

5 answers

  • Asked ChatGPT

    “Which walk behind mower brand should I buy in New Zealand?”

    1. 1Honda Power Equipment
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What are the best walk behind mower brands in New Zealand?”

    1. 1Honda Power Equipment
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What's the best walk behind mower brand in New Zealand for a small lawn?”

    1. 1Masport
    2. 2Makita

  • Searched Google, AI Overview

    “push mower nz”

    1. Searched Google, AI Overview

      “walk behind mower”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is John Deere or Makita more popular in search?

      This chart shows how often people search Google for John Deere and Makita by name. Each line represents a brand's share of searches for all five walk behind mower brands we track, month by month, from searches in New Zealand.

      John Deere and Makita among walk behind mower brands in New Zealand, by month

      Share of searches by month for Makita, John Deere. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMakitaHusqvarnaJohn DeereMasportHonda Power Equipment
      Oct 202528.2%43.9%19.5%4.3%4.1%
      Nov 202527.9%43.4%18.7%5.5%4.5%
      Dec 202530.8%40%21.1%4.1%4%
      Jan 202632.1%41.6%18.2%4.3%3.8%
      Feb 202632%42.1%17.4%3.5%5%
      Mar 202632.5%41.6%18%4.3%3.6%
      Apr 202633%41.9%17.6%4.4%3%
      May 202633.4%41.8%18.2%3.6%3%
      Jun 202636%37.8%19.2%3.9%3.1%
      Jul 202638%38.7%17%3.4%2.9%
      Aug 202636.5%37.1%19.2%4%3.2%
      Sep 202639.5%35%17.5%4.3%3.8%

      How has the John Deere and Makita comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand walk behind mower brands in September 2026?

      2 changes

      1. In September 2026, Makita overtook Husqvarna to become the leader among walk behind mower brands in New Zealand, with 39.5% of the searches.

      2. In September 2026, John Deere lost share of searches among walk behind mower brands in New Zealand, from 19.2% to 17.5%.

      How are branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using John Deere’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      John Deere

      7 branded search terms

      • brandt john deere
      • john deere
      • john deere caps
      • john deere excavators
      • john deere gator
      • john deere mowers
      • johndeere

      Makita

      1 branded search term

      • makita

      How the Brand Demand Index is measured

      Other head-to-heads among walk behind mower brands

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